Tuesday, 25 April 2017

Australia Vehicle Sales By Brand : 2010-14

The reputation that Toyota has in Australia

Between these dates, a few things happened or were about to happen. Toyota was still well ahead but now steadily losing share, as was GM Holden. Ford had slipped from 3rd to 5th too, dropping from 9.2% to 7.2% of market share. The pressure was coming from Mazda and Hyundai who were ready to overtake Holden. VW was working hard to get among the big boys but was finding the next step up a challenge.

One big mover was Chrysler, trebling sales and going from 16th to 10th, thanks mainly to Jeep. However, it has since been unable to retain what it won. Land Rover likewise over doubled it's volume but unlike Chrysler has kept the success going in 2015 and beyond. Renault it a surprise package, going from obscurity to respectability very quickly.

At the top there is a change occurring. Traditional major players Holden and Ford are not as popular and that will soon be exacerbated when they close their production facilities. Some Australians think that Holden sales will totally end when that happens. However, most Holden models are already imported as it happens. However, this will be an end of an era and one that saddens many Australians.


14Make20102011201220132014

1Toyota214,718181,624218,176214,630203,501

2Holden132,923126,095114,665112,059106,092

3Mazda84,77788,333103,886103,144100,704

4Hyundai80,03887,14391,53697,006100,011

5Ford95,28491,24390,40887,23679,703

6Mitsubishi62,49661,10858,86871,52868,637

7Nissan62,67667,92679,74776,73366,025

8VW38,01644,74054,83554,89254,801

9Subaru40,02534,01140,18940,20040,502

10Chrysler9,35611,93121,40126,44433,612

11Honda40,37530,10735,81239,25832,998

12Mercedes22,32921,18022,39727,54731,895

13Kia23,84825,12830,75829,77828,005

14BMW17,99317,50818,41320,52222,722

15Audi12,90014,51114,53516,00919,227

16Suzuki24,78923,77824,05722,07517,422

17Isuzu Ute5,1146,3977,78210,20916,674

18Land Rover4,7895,8327,9298,35010,106

19Renault1,9073,6225,0117,01610,014

20Isuzu7,3786,6177,1906,8147,150

21Lexus6,5266,3476,8396,9207,000

22Fiat1,3631,5441,4325,0886,994

23Volvo4,9455,2725,3755,1744,693

24Peugeot5,6495,2205,0714,4134,394

25Hino4,1773,3344,2164,1564,054

26Škoda1,6523,5013,5023,5553,853

27Fuso3,7003,7493,4993,7353,557

28Porsche1,2661,3431,3731,9052,812

29Great Wall6,6908,66511,0066,1052,637

30MINI2,2672,2912,3942,5352,570

31Alfa Romeo9141,0919062,3732,498

32Kenworth2,0771,7662,3602,3922,186

33Iveco1,4421,6892,0861,8471,587

34Volvo Com1,0091,2151,3511,4431,454

35Citroën1,6031,4151,7021,1801,307

36Ssangyong1,1191,6061,5901,5071,280

37Jaguar8666937861,1051,167

38Mack753825958890981

39Proton1,8981,5421,005611814

40Scania371454584652778

41Nis Diesel756878734659777

42Opel

5411,610746

43Foton
8411192711

44Freightliner570722798877692

45Western Str7548741,003950658

46Chery
1,8221,133903592

47Infiniti

85304441

48Maserati141140124134401

49DAF197168318378364

50Man252268428360253

51LDV



214

52Caterpillar
156309115185

53Bentley586165121135

54Ferrari12613498106113

55smart287236142126108

56Aston Martin1211019499107

57Dennis Eagle
4013512274

58International987218
64

59Lotus5360697161

60Rolls Royce2520221639

61Lamborghini4532414727

62McLaren

232626

63Morgan420161516

-Hummer553



-Saab1415027



Others015468603


Total1,035,5741,008,4381,112,0321,136,2271,113,224

Data source: VFACTS.
The large, successful but now unprofitable GM Commodore
is coming to the end of the road

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