Thursday, 27 April 2017

Australia Vehicle Sales By Brand : 2015

Number one yet again

Toyota became the number one brand in 2003 and has been there ever since. However, this is its lowest market share for Toyota since 1997, as sales spread across more brands. Mazda has been has slowly but surely been improving it's position and has now reached 2nd for the first time ever.

GM Holden was last 3rd in 1997 and I don't know if and when it was ever lower than that. It just managed to stave off Hyundai in 2015 but one suspects it's only a matter of time....Continuing the theme, when was Ford ever this low? Things are changing in Australia. The big cars that kept brands like Holden and Ford ahead are losing out to SUV types of vehicles.

I have coloured the chart to the nation or region the brand is associated with.


1112131415Brand2015%+/-

11111Toyota206,23617.8%1.3%

43332Mazda114,0249.9%13.2%

22223Holden102,9518.9%-3.0%

54444Hyundai102,0048.8%2.0%

77765Mitsubishi71,7436.2%4.5%

35556Ford70,4546.1%-11.6%

66677Nissan66,0625.7%0.1%

88888VW60,2255.2%9.9%

99999Subaru43,6003.8%7.6%

1010101110Honda40,1003.5%21.5%

1313121211Mercedes36,3743.1%14.0%

1111111312Kia33,7362.9%20.5%

1614131013Chrysler26,5372.3%-21.0%

1415151414BMW25,0222.2%10.1%

1516161515Audi23,0882.0%20.1%

1919171716Isuzu Ute20,9841.8%25.8%

1212141617Suzuki19,0861.7%9.6%

2118181818Land Rover11,8851.0%17.6%

2524191919Renault11,5251.0%15.1%

2021202120Lexus8,6910.8%24.2%

1820212021Isuzu7,4420.6%4.1%

3333242222Fiat5,3940.5%-22.9%

2222232323Volvo4,9430.4%5.3%

2626282624Škoda4,7500.4%23.3%

2725262525Hino4,4430.4%9.6%

3634322826Porsche4,0900.4%45.4%

2323252427Peugeot4,0000.3%-9.0%

2427272728Fuso3,8320.3%7.7%

2828293029MINI3,3420.3%30.0%

3029303230Kenworth2,0160.2%-7.8%

3130333331Iveco1,5810.1%-0.4%

3840313132Alfa Romeo1,5770.1%-36.9%

3735363433Volvo Comm1,4760.1%1.5%

4342383734Jaguar1,2920.1%10.7%

5350564335Foton1,2100.1%70.2%

3531373536Citroën1,1060.1%-15.4%

3232353637Ssangyong1,0000.1%-21.9%

4139413838Mack9220.1%-6.0%

---5139LDV7670.1%258.4%

3943434140Nis Diesel7470.1%-3.9%

4444444041Scania7070.1%-9.1%

-55484742Infiniti574
30.2%

4241424443Freightliner568
-17.9%

5052494844Maserati519
29.4%

4038394545Western Str501
-23.9%

3437453946Proton421
-48.3%

4747464947DAF318
-12.6%

4546475048Man266
5.1%

2936404649Chery201
-66.0%

5153545450Ferrari167
47.8%

5557525351Bentley158
17.0%

1717222952Great Wall142
-94.6%

5254555653Aston Martin130
21.5%

5751515754Dennis Eagle86
16.2%

5858586155Lamborghini84
211.1%






Others309






Total1,155,408
3.8%

Data source: VFACTS.

An Aussie model as an ambassador for Mazda cars.
Can anyone explain why I've never been asked? 

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