Tuesday, 18 April 2017

Dacia / Samsung Sales By Model: 2016


These two brands have nothing in common except they are owned by Renault. Dacia makes its own budget cars for Europe and Samsung takes advantage of Renault/Nissan models that it sells in Korea.

Dacia sales were up 6% in 2016, with only the Logan suffering a drop in sales. Dacia has carved out a niche in Europe for budget cars than has no real competition. Renault owned Lada sold mainly in Russia is a similar sort of product, but would it make any sense to have them going head to head?


Dacia

1213141516Model2016%+/-

31111Sandero216,54337.1%17%

12222Duster179,21530.7%8%

23333Logan80,50613.8%-21%

54544Dokker72,16012.4%11%

45455Lodgy35,7156.1%9%






Total584,139
6%

Samsung had sales declines in all but the two new models. Despite that, a 39% increase was enjoyed. The new SM6 is a Renault Talisman, a medium large family car while the QM6 is based on the second generation Renault Koleos SUV.


Samsung

1213141516Model2016%+/-

----1SM657,47851.7%n/a

-5312QM315,30113.8%-38%

----3QM614,12612.7%n/a

22234SM39,5138.6%-42%

34545SM77,1506.4%-16%

11126SM56,3665.7%-73%

43457QM51,1631.0%-83%






Total111,097
39%

Picture source: Renault Samsung.
Data source: Renault Group.
Text source: RayCee.

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