Friday, 28 April 2017

Ecuador Vehicle Sales By Brand : 2010-14

A Chevrolet negotiating a leafy street in Quito

Sales are remarkably stable for this five year period. So too are Chevrolet registrations, as it continues to dominate the market with about 45% share. Kia at least increased it's percentage of sales but sister brand Hyundai fell by more, from 13% to under 9% from 2010 to 2014.

European brands have work to do. Only Renault can squeeze into the top 10 and many Chinese makes outperform them. Blue is for US brands, salmon Japanese, yellow represents other Asian brands and pale blue European. These figures also include commercial vehicles. There are many more brands operating here, but most selling in tiny numbers. On the list there is over 98% of all sales, yet there are 65 brands listed on sale.


RkMake20102011201220132014

1GM53,42959,18954,94750,19553,575

2Kia10,90811,96510,14412,30012,038

3Hyundai17,24114,87912,2969,62910,623

4Mazda8,5898,0125,1206,4026,916

5Toyota8,7226,7306,8406,4256,476

6Nissan9,40710,0807,0516,5766,019

7Hino3,8314,1333,6253,7354,578

8Ford4,0804,3854,2544,0864,164

9Renault5,0055,4412,6852,5332,587

10Great Wall6792,0712,0901,6882,160

11VW2,6033,5902,9691,8461,942

12JAC4069241,0861,1751,314

13Chery4901,5151,8541,1341,117

14DFSK



765

15Chrysler97204305573513

16Kenworth271353480492472

17Citroën115137178184453

18Mitsubishi1,034983371454419

19Mercedes45144632744335

20Dong Feng9616390140303

21BYD1387714031299

22Fiat9868169508278

23Freightliner219249276341272

24Škoda745647551525261


Other3,5183,6523,5982,7962,181


Total132,172139,893121,446113,812120,060

Data source: AEADE.
Somewhere in rural Ecuador a Chevy pick-up is busy working...or playing

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