Friday, 21 April 2017

Ford UK Sales By Model : 1985-1994

The Ford Escort. A very practical car

Ford were now clearly the preeminent brand in the UK, but stumbled slightly through this period. Living in far away New Zealand, I can only look at the data to see why. Market share as a whole (extreme right column) was in the high 20's as the 1980's came to a close, but fell into the low 20's for the early 90's.

The Capri was over, without a replacement. The Granada class was finishing and the Escort with a boot (the Orion) was ending, absorbed in the Escort model as it should have always been. The Sierra was falling and only the arrival of the Mondeo in 1993 spared blushes for that segment. It was the Escort and Fiesta that were the backbone of the range.

YrEscortFiestaSierraOrionGranadaOtherTotal



Mondeo


85157321242610232651326511248627
8615730144281143055113778251527
8717831153261403169123564158029
881733014525163306812356
58426
891813014925176306911346
60926
901422815130129255110347

50725
91110291173094244010256

38624
9212134107307722339154

35322
931223211029109292461442
38221
941443412430127301011312341922

Data source: SMMT.

For the following article: 1995-2004.
For the first in the series: 1965-74.

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