Friday, 21 April 2017

Ford UK Sales By Model : 1995-2004

The Ford Ka was reasonably successful in the UK

Ford was losing it's vice like grip on the UK market. One source said it was due to pulling back on less profitable sales and fleet buyers being less likely to buy from a few models, with a more liberal attitude to choice becoming the norm. Whatever the reasons, Ford was shedding market share at a consistent rate.

Below sales are in thousands, so add three zeros. The smaller number to the right of each model column is share of the Ford total. The one exception is under 'Total', where the figure shows the share of total UK sales. Ford went down between 1995 to 1994 from 21% to 14%.

The Focus, Fiesta and Mondeo were dropping while new models such as the Ka and C-Max were not selling in sufficient volumes to make up the difference. Consumers were widening in their tastes and premium marques were growing. However, the only other brand near Ford was GM Vauxhall which was managing to hold on to its share of the market.

YrEscortFiestaMondeoKaC-MaxOtherTotal

Focus




95130321383411829



25641121
96129321403510125



28739720
97114291193010727297

27739618
98114281162910025379

38940418
99135351002677204311

33938818
0012738922569194713

24637417
0114035982487215413

26640416
02151389423721863163121540116
031323596256016581523610337915
04110308924601652143189336714

Data source: SMMT.

For the following article: 2005-15.
For the first in the series: 1965-74.

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