Wednesday, 19 April 2017

Honda In Canada: Model Sales 2014-15

Seeing as Honda go to the trouble of releasing sales data by model for Canada, I thought it would be nice to reveal some facts on the subject.


In many ways Canada mirrors the US and for car companies it is one market. One difference for Honda is that while the US buys mainly Accords, north of the border the Civic is king. It accounts for a whopping 41.5% of all Honda sales, perhaps helped by being made there. Total sales were up 2%, but that represented a slight fall in market share.

Honda Canada Sales – Model
1516Model2015%+/-
2014%+/-
11Civic64,95041.5%-2%
66,05743.2%3%
22CR-V38,96124.9%3%
37,68424.6%9%
33Accord14,4659.2%-15%
16,96211.1%-1%
54Odyssey11,2727.2%-2%
11,4807.5%12%
45Fit9,0885.8%-23%
11,7327.7%23%
-6HR-V8,9595.7%


67Pilot8,2305.3%35%
6,1134.0%-4%
88Crosstour2940.2%-69%
9620.6%-13%
79Ridgeline2290.1%-87%
1,8031.2%-15%
910CR-Z550.0%-45%
1000.1%39%


Total156,503
2%
152,893
5%

The RDX crossover

Acura did better with an 8% increase. However, that didn't stop it from being overtaken by a fast improving Lexus. At least Infiniti is still well behind it. The RDX is the best selling vehicle, which if like me that means nothing is a compact crossover. The slightly larger MDX crossover is close behind and between them take over 60% of all sales.


Acura Canada Sales – Model
1516Model2015%+/-
2014%+/-
11RDX7,38035.1%13%
6,55733.6%7%
22MDX5,81427.7%-7%
6,27232.1%3%
33TL/TLX5,07524.2%45%
3,49717.9%47%
44CSX/ILX2,55112.1%-7%
2,75214.1%-14%
55RL/RLX1820.9%-25%
2431.2%31%
76ZDX10.0%-83%
60.0%-88%
6-TSX



2061.1%-79%


Total21,003
8%
19,533
3%

Summary: Honda overall is doing fine in Canada. The Honda brand is the third best selling nameplate and Acura 22nd. It probably achieves as well as can be expected for the former while the latter could do better.

Data source: Honda.

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