Saturday, 29 April 2017

How Are VW Sales In October 2015?


I will keep this article up to date as I can when sales come in. It will compare 2015 with 2014.

So far these are the markets I have. The first percentage figure is comparing VW sales for 2015 and 2014. The figure in brackets is total market comparison. So for Austria as an example VW sales are up 3% for October 2015 against October 2014. The total market was down 7% in October. Therefore they gained market share.

Europe:

Austria +3% (-7%) Gain
Belgium -2% (+4%) Loss
Croatia +34% (0%) Gain
Czech Rep +21% (+10%) Gain
Denmark -8% (+3%) Loss
Estonia -21% (-6%) Loss
Finland -3% (+4%) Loss
France -3% (+1%) Loss
Germany -1% (+1%) Loss
Greece -60% (-18%) Loss
Iceland +124% (+47%) Gain
Ireland +31% (+28%) Gain
Italy -7% (+9%) Loss
Netherlands +33% (+11) Gain
Norway +7% (+2) Gain
Portugal +1% (+16%) Loss
Russia -28% (-39%) Gain
Spain +1% (+6%) Loss
Sweden +12% (+12%) Even
Switzerland -14% (-4%) Loss
Turkey -2% (-6%) Gain
UK -10% (-1%) Loss

Elsewhere:

Argentina -7% (-10%) Gain
Australia -4% (+6) Loss
Brazil -47% (-33%) Loss
Canada +8% (+5%) Gain
Japan -48% (-10%) Loss (import sales)
Korea -46% (+6%) Loss  (import sales)
Mexico +10% (+19%) Loss
New Zealand -18% (+8%) Loss
South Africa -2% (-11%) Gain
USA 0% (+14%) Loss

So far each market is the same or up on the October 2015 figure. VW has not suffered too badly, if at all so far. Cars ordered before the issues were still being delivered so November may be a little worse. The biggest hit will be fines. Over the next few months VW buyers are probably going to stay but conquest sales will be a challenge. The bigger markets are where VW seems to have dropped more.

This data is for VW only, not other brands within the group.

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