Friday, 28 April 2017

JLR Roaring Ahead In November 2015

JLR hasn't always fulfilled my optimistic expectations for 2015 but they are coming home with a wet sail, or finishing strongly if you haven't heard that saying before. We'll now look at each marque for November '15.

Jaguar: 6,000 sales in 11/2014 and 8,000 in 11/2015, up 33%. The XE model constituted 4,000 of those sales or half the November 2015 figure. The UK was up 66% and the rest of Europe 123%. The figures below are from Jan-Nov 2015.


Model2015Share
Region2015Share

XF33,25144%
Europe37,09049%

XE19,66926%
Nth Amer14,48719%

XJ11,42615%
China12,93517%

F-Type10,76714%
Rest Wld11,09215%

XK4911%
Total75,604

Total75,604





Land Rover: 30,600 sales in 11/2014 and 38,600 in 11/2015, up 26%. The Defender model increased most as a percentage +26.5% and as the model is being phased out has caused a last minute surge in demand. The Discovery Sport wasn't sold last year so was actually the biggest improver by units. The UK was up 72%, the rest of Europe +62% and North America +74%. .


Model2015Share




Evoque98,30527%
Region2015Share

RR Sport79,44322%
Europe154,98743%

Disc Sport59,45316%
China71,92820%

Range Rover54,37315%
Nth America68,96119%

Discovery45,93713%
Rest World66,03218%

Defender21,1286%
Total361,908

Freelander3,2691%




Total361,908




Summary: A record breaking November sales performance for JLR. I would anticipate JLR combined to sell 477,000 vehicles in 2015, up from 144,000 in 2009. That is a massive improvement and testament to how well managed the company is and of the quality of the personnel.

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