Tuesday, 25 April 2017

Land Rover Car Sales By Nation : 2015


China didn't deliver as it has in the past, the thousands of cars ruined in an explosion cost Land Rover financially and in sales. For all that, the UK didn't quite take back the top nation mantle. The USA had a great year and it only the Defender model (not sold in the USA) that kept the UK ahead.

Germany had a strong sales surge as did Australia. Russia imploded and only just held off France. Korea had another outstanding year. The Middle east is missing as I decided not to do what what I have done of late and estimate. Nearly 94% of global sales are listed.


1112131415Nation2015%+/-

31111China80,48420.0%-19.0%

12222UK76,84019.1%19.1%

23333USA70,58217.5%37.1%

66564Germany20,2005.0%21.0%

55655Italy15,8423.9%5.9%

89876Australia11,8852.9%17.6%

44447Russia11,6052.9%-45.1%

97998France11,4372.8%33.2%

111111109Spain9,2282.3%16.8%

787810Brazil8,8142.2%-6.1%

1213121111Canada7,7201.9%22.9%

1818171512Korea7,1711.8%53.4%

1312131313Belgium5,9001.5%17.9%

1010101214RSA5,8481.5%-6.7%

1614151615Switzerland4,7741.2%25.1%

1717181816India4,1121.0%35.8%

2119161717Japan3,1050.8%-0.7%

1916191918Austria2,1500.5%-2.1%

2926292619Ireland1,7600.4%38.1%

1420262720Turkey1,5770.4%30.7%

2021222221Netherlands1,5570.4%-2.1%

2827242122Mexico1,3460.3%-17.4%

2630312823Sweden1,0810.3%-1.7%

3340393024NZ1,0330.3%16.7%

2732353425Poland9670.2%20.4%

3631333126Romania9220.2%7.5%

3133303327Czech Rep9050.2%11.7%

3729323628Luxembourg8180.2%3.9%

3937404229Hong Kong7780.2%56.9%

4039413930Portugal7750.2%32.3%

3228343531Norway6850.2%-14.4%

4534283232Malaysia6590.2%-21.9%

2222202933Ukraine6140.2%-40.2%

3036363834Chile4730.1%-21.9%

4241444835Singapore4010.1%30.2%

5047434036Colombia3730.1%-32.5%

2445373737Pakistan3710.1%-49.0%

4842535538Finland3080.1%35.7%

5651644739Cyprus2880.1%-9.1%

4646505040Slovakia2760.1%-1.1%




5141Panama221
-15.3%

6656606242Estonia197
57.6%

4748555643Israel188
-6.5%

6759626144Iceland171
35.7%

7063666445Hungary151
41.1%

5258575946Denmark139
-0.7%

6062566547Moldova125
23.8%

5961676748Serbia12469.9%

7472657249Croatia75
120.6%

7373726950Mauritius69
60.5%

5752426351Argentina54
-56.5%

7069717152Liechtenstein41
2.5%

6254686853Slovenia38
-13.6%

7275757454Greece36
28.6%

7876-7555Uruguay32
190.9%






Others25,7546.4%






Sales403,079
5.8%

Data source: Various and thanks to them.

Summary: There is talk of sales in the US cooling so economic factors and capacity will determine the year. A production plant opening in Brazil will help. The Defender has finished and while not a big selling model, it will have some effect on total sales. Land Rover will have another increase in 2016 but with a stable model range, it should be modest.

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