Friday, 21 April 2017

Land Rover Model Sales - Jan-Jun 2016

Land Rover had a solid 14% increase for 2016 YTD. The Discovery Sport is leading the way and now the biggest selling model within the range. The Evoque remains popular despite often stylish vehicles can soon go out of favour. Clearly it's more than just a pretty face.








Model2016Share2015Share+/-

Disc Sport63,39028%24,89212%155%

Evoque58,73126%58,47029%0%

RR Sport44,82319%45,69923%-2%

Range Rover28,54012%31,10815%-8%

Discovery28,15612%26,82013%5%

Defender6,2563%11,5116%-46%

Freelander90%3,2132%n/a

Total229,905201,71314%

The regions are very much the same as 2015, with no variance worth mentioning.


Region2016Share2015Share+/-

Europe104,08645%90,67645%15%

China45,44520%41,09020%11%

Nth America41,38918%35,71118%16%

Rest World38,98517%34,23617%14%

Total229,905
201,713
14%

Data source: Tata.

JLR Summary: Land Rover has grown with haste for some time and now is catching its breath. Of the combined sales with Jaguar in 2015 LR took 82.8% of the total. In the April to June quarter, that had dropped to 76%. Jaguar will in future take a much larger slice of the cake, as it should. The fact that Jag is moving into SUV territory will have no impact on LR as the products are positioned differently. Customers walking into a JLR dealership for a premium SUV need go nowhere else. Virtually all bases are covered.

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