Saturday, 22 April 2017

Land Rover Sales RSA By Model: 2004-2015


Land Rovers are an integral part of the landscape of South Africa. Old movie footage of remote places in Africa invariably showed a LR traversing arid land or fording a muddy stream or river. Popular game parks always had LRs to ferry wide eyed clients from one amazing wildlife experience to another. I believe LR developed an electric LR for safari parks, this being less likely to disturb the animals.


Back in '04, the Defender was the biggest seller and still held its own to the end. The Range Rovers is a modest selling model, overshadowd by the RR Sport. Interestingly, when the RR Sport arrived, it had no effect on RR sales at all. The big seller however is the Discovery and it even held off the seductive Evoque. The new Discovery Sport is going to be a popular vehicle.

Please note that in the chart below, I don't have a separation in sales for the RR and RR Sport in 2005, so I estimated them based on an accurate total. This is an updated article.


YrDiscoRR SpDis SpEvoqueDefendR RovFreelTotal

04890---9701608102,830

051,810130--9601607803,840

062,570710--6601804404,560

072,320940--8201901,4605,730

081,760830--9301401,0804,740

091,650580--7601608303,980

102,210700--7802209304,840

112,550720-6406302409805,760

122,740690-2,1007801709807,460

132,600720-2,1906004509607,520

142,0001,410-1,5904403005306,270

151,6201,1701,1401,120470300305,850

Tot24,7208,6001,1407,6408,8002,6709,81063,380

The Defender will be missed but sales of late have been down somewhat. Overall, LR is a strong selling brand in the RSA. The last few years have not been so good, but the market as a whole is down. Over 63,000 in 12 years is quite a tally.

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