Friday, 21 April 2017

Land Rover Sales USA By Model: 2001-2015

A big country requires a big car

The USA is a key market for Land Rover. Not only in the last 15 years, over 627,000 units have been sold there, they are also larger models. While the Range Rover Sport (RRS), Range Rover and Discovery have all sold just over 160,000 each in this period, the Freelander only managed 69,000 units. It's replacement, the Discovery Sport (DS) is separated here but if added nearly 77,000 sales.

The RRS hit the ground running and has been the best selling model since 2006. 2015 was a record for the RRS as too the Range Rover. The Evoque has done well but cannot quite match those two biggest selling models. The DS will do better than the outgoing Freelander due to its larger size. The Discovery is a solid selling model, but didn't do so well for some years. It had a good 2015 however.

If you look at the 'Total' column, yellow is under 30,000, blue 30-49,000, pink 50-69,000 and green 70,000+. From that it is plain the last three years have been stellar for LR USA. A full year of DS sales should make 2016 another successful year.

YrRR SpR RovEvoqueDis SpDiscoFreelTotal
2001-5,770--20,1001,33027,200
2002-8,550--17,42015,02040,990
2003-12,090--17,4209,53039,040
2004-13,540--16,5305,43035,500
200510,44013,430--20,1602,14046,170
200618,76012,040--16,9304047,770
200716,99012,320--11,0409,20049,550
200811,6808,150--3,8605,52029,210
200911,3607,310--3,2004,43026,300
201012,3508,750--7,1203,65031,870
201115,3309,7602,250-7,9802,78038,100
201216,4907,8408,900-7,3203,11043,660
201315,98012,22011,400-7,0903,32050,010
201417,90012,83012,440-4,6803,62051,470
201521,46017,82014,5807,6109,0308070,580
Tot168,740162,42049,5707,610169,88069,200627,420

For an earlier series, simply click on the dates: 

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