Tuesday, 18 April 2017

Mexico Premium Comparison : 2010-16

Premium cars are proving popular in many nations. They are often outselling cheaper mainstream brand while at the same time making more profit. More recently the most aggressive attack on this segment have been the BAM marques, BMW, Audi and Mercedes Benz. However other car makers are striking back and the competition is heating up. So a look at sales in this decade would be interesting.

First taking the BAM brands out of the equation, how are things shaping up in Mexico? From 2010 to 2016, sales were up 60%. Now individually: Lincoln -12% Acura +17% Cadillac +31% Volvo +24% Porsche 240% JLR +90% (LR 70% Jag 191%). Infiniti and Alfa Romeo are new.

Year2016201520142013201220112010
Total13,28712,42411,27510,4669,5107,8008,279
Lincoln2,3712,0711,8681,7662,0542,0162,690
Infiniti2,2311,8181,475989736231-
Acura2,2242,4232,5952,5702,1641,7831,876
Cadillac1,8151,8061,4141,2041,2561,2001,385
Volvo1,6071,3331,0631,5681,5131,3341,293
Porsche1,4981,208975765650539440
JLR1,1281,5361,8111,5001,044667595
Land Rover8491,3461,6301,357927613499
Jaguar2791901811431175496
Alfa Romeo413229741049330-

Summary: Porsche and Jaguar grew the most but from a small sales base in 2010. Lincoln managed a decreased. Land Rover's situation is unusual in that they grew well but fell back recently. Already sales for 2017 have imploded so something is going on there with JLR. Time will reveal all. Alfa Romeo has done well compared to north of the border and Lexus isn't sold here at all.

                                                 *******************

Now adding the other brands to the BAM marques, how do things stack up? Total sales growth goes to 129%, due to the BAM brands increasing 159%. The 'Others' took 30% in 2010 but lost ground since. The BAM marques took 79% of all premium sales in 2016.

Year2016201520142013201220112010
Total63,76554,84148,29045,04139,78533,31827,799
BMW Group20,63917,47514,90213,99211,8279,6377,825
BMW14,61112,17010,5029,6358,0066,6345,732
Mini6,0285,3054,4004,3573,8213,0032,093
Audi15,33014,14712,93911,7129,4828,0585,490
Mercedes14,50910,7959,1748,8718,9667,8236,205
Others13,28712,42411,27510,4669,5107,8008,279

Summary: The BAM trio are clearly preferred to all others and that should continue. Audi went past Mercedes and BMW in 2011 but the BMW Group seems beyond their range. The three in biggest in 2016 were 1) BMW & Mini, 2) Audi 3) Mercedes.

Data source: AMIA.
Text source: RayCee.

No comments:

Post a Comment

Labels

Tags

Indian Off-Roading

Car Magnetic SunShades Cheapest Rate Online