Wednesday, 19 April 2017

Mitsubishi Sports Car Production By Model : 1997-2014

In the final of the series, we look at sports cars. In this period there are three models to consider and none were produced beyond 2011. It is a class of car that has lost ground over the years. I don't know what the customers bought instead, but perhaps it was just the Sunday drive that has gone out of fashion.

The Eclipse was a compact model produced in 3-door hatchback and 2-door convertible configurations. It lasted a long time, from 1980 to 2011. It was also made for Chrysler, being sold under the brands Plymouth (until 1994) and Eagle (until 1998), the latter I have kept out of the data below.

The Eclipse was aimed at the North American market but also went to the Middle East and a few other markets. It was made in the US and 900,000 came down the assembly line, including those made for Chrysler.

The Eclipse model

The FTO was a Japan only compact 2-door coupé, which was eventually sold in limited numbers in a few right hand drive markets. It's life span was only from the year 1994 to 2000 and 36,500 were made, the majority of those in 1994. I think more should have been done with this model.

The Mitsubishi GTO or 3000 GT came as either a 2-door coupé or soft top (briefly) and was produced between 1990 and 2000. It was also sold as a Dodge but that ended in 1995. It was a touring sports car, built in Japan. Somewhere in the region of 80,000 were possibly made (excluding Dodge).

Summary: Sports cars are not about making money but to provide a halo model for the brand. It gives a positive sporty image that helps sales for other models, although difficult to quantify how beneficial in that regard. Despite any benefit these cars offered, Mitsubishi reached a point it had to vacate this segment due to financial constraints. 

In the chart below, the extreme right column shows the percentage of total Mitsubishi car and LCV sales.


YrEclipseFTOGTOTotal%



3000GT


9766,0001,9605,49673,4565

9850,9661,0332,20754,2064

9954,3406162,35557,3114

0077,79516011478,0696

0170,565--70,5656

0275,323--75,3236

0325,974--25,9742

0410,433--10,4331

0537,399--37,3993

0639,602--39,6023

0724,333--24,3332

0813,814--13,8141

092,278--2,2780

107,173--7,1731

114,956--4,9560

12---0-

13---0-

14---0-

Data source: Mitsubishi Motors.

Links to the other articles in the series: RegularKeiSUVMPVLCV and Regional.

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