Saturday, 22 April 2017

Porsche Production 2014/15


Production was up 16% in 2015, with the Macan SUV becoming the most prolific model. SUV production was up from 61.7% of the total volume to 70.7%. That's obviously the highest percentage ever. For a car marque that is thought of as a sports car maker, that is quite a shift in direction. True sports cars now represent less than a quarter of sales, another first.

Porsche make more money per car sold than any other car brand, at 15%. They are determined to hold to that percentage, even at the expense of volume, which may be happening in 2016.


Model2015%+/-
2014%+/-

Macan86,01636.7%45%
59,36329.2%n/a

Cayenne79,70034.0%21%
66,00532.5%-19%

91131,37313.4%-1%
31,59015.6%6%

Boxster/Cayman21,9789.4%-5%
23,21111.4%-20%

Panamera15,0556.4%-33%
22,38311.0%-10%

918 Spyder3750.2%-31%
5450.3%n/a

Total234,497
16%
203,097
23%

Data source: VW Group.

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