Monday, 17 April 2017

Serbia Car Sales - Brand / 2016


Car sales increased 25.5% in 2016, the second year of growth. Sales are still less than half of what they were a decades ago, but signs of improvement in that strong performance. Škoda is the top selling brand, but if the sales of Fiat and FAS (Fiat Auto Serbia), then Fiat is the bigger brand.

I find GAZ suddenly turning up and selling 782 vehicles confusing but it may have been a bulk order. Mercedes Benz didn't report sales for the last two years so that explains its sudden entry. Jaguar has now arrived as Serbia was possibly the last nation on mainland Europe to sell the marque. 

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.


1213141516Brand2016%+/-

11111Škoda3,76114.5%0%

127322Fiat2,63810.2%37%

34233VW2,1888.4%14%

89984Renault2,0828.0%65%

66765Opel1,8917.3%29%

22846FAS1,6996.6%-3%

78577Dacia1,6846.5%22%

55658Ford1,6236.3%7%

434129Hyundai1,6106.2%201%

111110910Toyota1,0934.2%5%

----11GAZ7820.1%n/a

1010111012Kia7222.8%-19%

1312121113Audi6862.6%9%

2019191814Peugeot6342.4%66%

1516??15Mercedes5820.3%n/a

33-221416Citroën5492.1%27%

1817131517BMW4631.8%14%

1718141618Nissan4571.8%15%

2120181319Mazda4291.7%-14%

1614151720Suzuki4291.7%11%

1915171921Honda2350.9%2%

2828282022Chrysler1990.8%-13%

2222202823Seat1230.5%392%

2426232124Land Rover1160.4%-6%

2725242325Volvo1070.4%43%

3433262326Porsche1030.4%37%

2929312627Alfa Romeo820.3%46%

2623252228Mitsubishi800.3%-29%

2327272529MINI530.2%-9%

---2730Great Wall330.1%-38%

3231302831Subaru270.1%8%

----32Jaguar200.1%n/a

3535-3133Infiniti140.1%27%






Other0








27,194
25%

Picture source:
Data source: VreleGume.
Text source: RayCee.

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