Monday, 17 April 2017

Spain Car Sales - Brand / 2016


Four years of increases - some of them substantial - and sales are looking much better. A 10.8% climb was lower than the past couple of years but still rosy. In 2012, not even 700,000 registrations were achieved so 2016's 1,150,000 is about half way back to the best of times.

I don't know of any other country where the leading brand takes less than 8% of the total sales. Many brands get a generous slice of the pie. Renault was a regular #1 in decades prior to this one so to be back on top must have been satisfying. GM Opel came up the rankings too, both benefitting from VW's inability to make hay in favourable conditions. Ford fared worst out of the top ten brands with a 7% drop. The usual suspects get into the plus 100 club.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

1213141516Brand2016%+/-
45431Renault90,5397.8%17%
64342Opel89,4037.7%17%
11113VW89,0807.7%1%
23554Peugeot83,5517.2%9%
32225Seat77,7516.7%0%
56666Ford65,9875.7%-7%
77777Citroën60,6515.3%7%
1010988Nissan57,1195.0%3%
98899Toyota55,6964.8%13%
1415131110Kia53,4204.6%19%
89101311Audi51,6814.5%17%
1111121212Hyundai50,9164.4%15%
1616161513Fiat48,8724.2%29%
1314141414Mercedes47,1484.1%20%
1513111015Dacia44,6013.9%-1%
1212151616BMW44,4203.9%23%
1817171717Škoda24,2792.1%6%
2323181818Mazda18,2841.6%19%
2122201919Volvo13,4081.2%26%
1919192020MINI11,2931.0%18%
2020212121Land Rover10,2720.9%11%
2221222322Honda9,4840.8%21%
2425232223Mitsubishi9,3700.8%4%
3132322424Chrysler6,9440.6%33%
2828292625smart6,1490.5%24%
2626302826Suzuki5,8040.5%63%
2929252727Lexus5,6020.5%19%
2724242528DS4,5490.4%-10%
3231282929Ssangyong3,8710.3%14%
3535353330Jaguar3,6580.3%110%
2527263031Alfa Romeo3,1900.3%12%
3333333132Porsche2,2320.2%6%
3434343233Subaru2,0250.2%15%
3737363534Infiniti1,2360.1%149%
3030313435Lancia522
-54%
4441383636Maserati282
47%
5045403737Mahindra100
14%
3840393838Ferrari68
-8%
-53444539Tesla57
418%
4242414040Bentley52
13%
4648464341Lamborghini20
54%
4343454242Aston Martin16
0%
4544434443GM(Rest of)15
25%





Others28





Total1,153,64511%

Picture source: Netcarshow.
Data source: Aniacam.
Text source: RayCee.

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