Tuesday, 25 April 2017

Subaru Global Sales By Model & Nation : 2015


Subaru passed the 900,000 mark for the first time ever (well since 1991 where my records go back to) and I am confident it is a record. It's based around three models, each of which increased in sales. A 10.4% increase was a good result.

Models: First up the compact crossover Forester, which jumped to the best selling model in the range for the first time since 2009. Then comes the Legacy/Levorg model mid-sized car and wagon and selling in the same numbers as the Forster. The third is the compact Impreza which includes the WRX variant.

Then making up the numbers starts with what Subaru calls "Mini', or I assume Kei car(s). The BRZ sports car, Exiga mid-sized crossover and similar Tribeca model. OEM stands for car(s) made for Subaru I believe.


1112131415Model2015%+/-

22321Forester290,75231.9%8.6%

11232Legacy/Lev290,19531.9%43.9%

33113Impreza281,36130.9%3.5%

44444Mini34,8763.8%-37.1%

-7555BRZ9,8041.1%-48.9%

55666Exiga1,9370.2%-49.7%

66777Tribeca640.0%-97.5%






OEM1,2620.1%-40.3%






Others444-25.8%






Total910,695
10.4%

Regions: North America accounts for over 60% of all sales, a record percentage and sales volume. This is a brand they 'get'. The home nation only sells just over 1 in 6 Subaru cars and it's 2nd lowest volume in a long time. Certainly its lowest ever percentage. China had its 2nd best sales ever, while Europeans clearly don't 'get' the brand, having one of its poorest results in a long time. Australia and the Rest had average returns.  


1112131415Nation2015%+/-

11111Nth America570,06962.6%19.3%

22222Japan162,75217.9%-10.4%

34443China53,8215.9%20.1%

43334Europe47,2895.2%0.5%

55555Australia38,8894.3%-1.6%

66666Rest37,8754.2%10.4%






Total910,695
10.4%

Summary: One would have to say a good year all round for the brand. If there is one concern for me it would be the increasing reliance on North America. It has the potential of being too many eggs in one basket. It was only back in 2009 that NA overtook Japan in sales and the gap has since grown quickly. As long as NA keeps buying, then all is well. A high level of factory use is helpful as well, not to mention Toyota as an investor.  

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