Monday, 17 April 2017

UK Car Sales - Brand / 2016


Five years of consecutive increase and record sales. When is this market going to take a break? It's over achieving and surely 2017 will see some sort of retrenchment? No, not because of any political dramas, though surely they will be blamed if sales do fall in any way.

Ford have led since 1977 but it seems that another brand could take that one day. It's just hard to say which one could. Despite Ford's 5% drop in an expanding market, the two main contenders lost 7%. The Ford Fiesta model is so popular, that is keeping the Blue Oval in the lead.

According to a quote from Automotive News that someone in the European car industry referred to the UK car market as Treasure Island. They could send anything over there and it would sell like there was no tomorrow. I get the impression that would mean it has been a profitable market too. If so, maybe the lower pound and Europe's seeming insistence on a trade tariff may make the UK gravy train a thing of the past. Time for the car industry to leverage other markets for more profit. Truly an industry that needs to wake up and start being more sensible. Throwing the toys out of the pram may not work this time.

In the chart below, pale yellow represents a reduction in registrations, pale blue is increase but lost market share. Green is for those exceeding the market growth and finally the salmon colour for those with over 100% increase.

1213141516Brand2016%+/-
11111Ford318,31611.8%-5%
22222Vauxhall250,9559.3%-7%
33333VW207,0287.7%-7%
45544BMW182,5936.8%9%
54455Audi177,3046.6%6%
87776Mercedes169,8286.3%17%
66667Nissan152,5255.7%-1%
78888Peugeot98,5293.7%-5%
99999Toyota96,7463.6%-2%
1010101010Hyundai92,4193.4%5%
1111111111Kia89,3643.3%14%
1818141212Renault85,1023.2%13%
1312121313Škoda80,3723.0%8%
1715161614Land Rover79,5343.0%19%
1516171715MINI68,9842.6%8%
1613131516Fiat64,5472.4%-4%
1417151417Citroën62,9912.3%-9%
1214181818Honda59,1062.2%11%
1919191919Seat47,4561.8%0%
2021202120Volvo46,6961.7%8%
2122212021Mazda46,6091.7%2%
2220222222Suzuki38,1671.4%11%
2425252423Jaguar34,8221.3%45%
-24232324Dacia26,4991.0%1%
2927262525Mitsubishi18,2370.7%-20%
2323242626DS15,8980.6%-18%
3032292927Chrysler14,0900.5%29%
2628272728Lexus13,9150.5%5%
2729282829Porsche13,0970.5%8%
3131313030smart12,0200.4%42%
2830303131Alfa Romeo4,8810.2%-4%
3537353332Ssangyong4,4440.2%33%
3638343433MG4,1920.2%33%
3233323234Subaru3,6120.1%5%
3839393835Infiniti2,8910.1%142%
--413636Tesla2,6500.1%85%
3334363737Bentley1,9480.1%41%
4140373538Maserati1,4350.1%0%
3435383939Aston Martin906
-5%
3736404040Ferrari743
-5%
4041424141Rolls Royce375
-1%
4442434242Lotus339
-10%





Others621





Total2,692,786
2%

Data source: SMMT
Text source: RayCee.

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