Friday, 28 April 2017

USA Car/Light Truck Sales By Nameplate : 2000-04

The Ford Taurus. Was it just bull?
This was a testing time for US brands due to pressure from Asia. Ford started the decade well ahead in the sales by nameplate stakes, but quickly slipped. The Ford Taurus Model went from 382,000 in 2000 to 248,000 in 2004 or 134,000 less in those years. The Toyota Camry through the same period held its sales volumes so Ford was feeling the heat from Japanese imports it seems. GM was doing OK with Chevrolet, GMC, Cadillac and Hummer, but Oldsmobile (being discontinued), Pontiac, Buick and Saturn not so. A mixed result then for GM.

In five years Hyundai went 18th to 11th ranked brand and Kia from 25th to 14th. Toyota introduced the Scion brand, BMW likewise with MINI, while Daewoo was withdrawn from sale. So things were sure changing in the USA.

One thing remained and that was Europe's inability to make an impact with mainstream cars. VW fell five places from 2001 to 2004 and BMW even outsold it by 2004. Makes such as Renault, Peugeot, Citroën and Fiat simplt stayed away, the right move you would have to say in view of US tastes.

Make20002001200220032004
1Ford3,457,9963,294,1902,990,4722,886,5752,766,169
2Chevrolet2,604,7052,681,1892,633,8002,642,5652,747,368
3Toyota1,413,1681,517,2711,522,0181,595,6611,672,862
4Honda1,016,1791,037,1701,082,2821,178,9291,195,479
5Dodge1,455,7181,255,7631,264,7821,223,3021,189,894
6Nissan673,737631,943651,588675,762855,002
7Chrysler484,297530,454480,316463,590588,891
8GMC502,413537,510544,873563,479581,684
9Jeep495,434455,417459,796440,559427,239
10Pontiac613,548456,664441,203408,594419,962
11Hyundai244,391346,235375,119400,221418,615
12Buick404,612405,678432,017336,788309,639
13Lexus206,037223,983234,109259,755287,927
14Kia160,606223,727237,345239,396270,055
15Mazda255,526269,602258,213258,865263,882
16BMW189,423213,127213,880240,859260,079
17VW355,479355,648338,125302,686256,111
18Cadillac189,154172,083199,748216,090234,217
19Mercedes205,614206,638232,032218,717221,366
20Saturn271,800260,730280,248271,157212,017
21Acura142,681170,469165,552170,918198,919
22Mercury359,143311,787263,200202,257193,534
23Subaru172,218185,944180,020186,819187,402
24Mitsubishi316,496322,393345,111256,809161,609
25Volvo123,179125,710110,670134,586139,384
26Lincoln193,009158,934150,057158,839139,016
27Infiniti78,35171,36587,911118,655130,986
28Scion

2,0548,91699,259
29Audi80,37283,28385,72686,42177,917
30Suzuki60,84564,69867,85558,43873,946
31Jaguar43,72844,53261,20454,65545,875
32Saab39,47937,55637,80547,91438,159
33MINI

24,59036,01036,032
34Land Rover27,14727,20440,98739,03535,506
35Porsche22,41023,04121,31828,41631,471
36Hummer87576819,58135,25929,345
37Isuzu98,06682,38052,99227,12827,608
38Oldsmobile289,172173,694118,178103,07320,417
39Bentley4564525523972,479
40Ferrari1,0201,1401,2041,3121,346
41Maserati

8539171,043
42Th!nk

6,144864
43Lotus10812010896679
44Lamborghini2436133425653
45Aston Martin302487519600
46Rolls Royce350300200178413
47Maybach


166244
48Daewoo68,36048,29621,397

Total17,317,32617,009,42616,731,71116,587,85216,853,164

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