Friday, 21 April 2017

VW Brand Regional Sales : 2013-15


Data provided by VW Group has just a rounded total and percentages for each region. I have then used that to obtain a sales figure. Below are charts for VW car and LCV divisions.

VW Car
Region2015Shr+/-
2014Shr+/-
2013Shr
Asia / Pacific2,836,00048.7%-5%
2,974,00049.4%9%
2,728,72046.0%
Europe/Other1,933,00033.2%2%
1,897,00031.5%2%
1,868,58031.5%
North Amer594,00010.2%1%
587,0009.7%-5%
616,92810.4%
South Amer386,0007.9%-32%
565,0009.4%-21%
717,77212.1%
Total5,748,000
-5%
6,023,000
2%
5,932,000

VW is most popular in the Asia region, notably China. Nearly half of all sales are found in the Asia / Pacific region. As expected Europe is a major contributor to sales with about a third of the total. North America - which seems to include Mexico - about 10%. The problem area of late is South America, with double digit decreases in numbers and as a consequence, a diminishing share of the total.


Summary: Sales were down for 2015 after years of increase, mainly due to South America but also Asia. 2016 promises no real growth but perhaps consolidation. 

VW LCV
Region2015Shr+/-
2014Shr+/-
2013Shr
Europe/Other365,48872.2%-3%
377,26869.5%5%
361,00865.4%
South Amer112,46322.2%-18%
137,54425.3%-14%
160,63229.1%
Asia / Pacific21,5504.3%-5%
22,7974.2%12%
20,4243.7%
North Amer6,8961.4%19%
5,8111.1%-42%
9,9361.8%
Total506,000
-7%
543,000
-2%
552,000

With light commercial vehicles, another year of reduced sales. South America is 4th for cars but 2nd in LCVs and this has been a major factor in the downturn.  

Summary: This is an area that isn't that critical for the company but those losses in South America must be a source of disappointment. Europe accounts for 7 out of 10 sales.

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