Monday, 29 May 2017

Land Rover Production By Model : 1970-2014

Trying to put production history together from 1948 to 2014 is no mean feat. Thankfully there are enough LR boffins and lovers of all things Landie to research the brand's fascinating history. Based on the WW II Jeep, it was conceived so as to use aluminium which was available (unlike steel at the time) to make a farm vehicle. No one envisaged it continuing in production the way it did and was soon seen all over the world providing transport in even the most hostile environments.

Defender: Getting accurate data is a challenge and it seems the Defender figure may be a tiny bit lower than it should be. The 2 millionth was made around June 2015 so my figures up to 2014 look just a tad on the low side. Not much in it. The word icon is overused but what is known as the Defender is that in every sense of the word. They comprise about 45% of all Land Rovers ever made, although in fairness they have a jump on the others longevity wise. About 30,000 p.a. have been made over about 67 years.

Discovery: Also known as the LR 3/4, it is the second most made Land Rover model. It is a mid sized vehicle that in some ways sums up what the modern LR is as, a utilitarian vehicle with comfort and serious offroad ability. It's reliability reputation has at times been below where it should but it is much better now and seems to be enjoying a production revival despite this series being introduced in 2009. Production was inititally modest but it soon gathered pace. There have been four series so far of the model and nearly 45,000 p.a. have been made over 25 years.



Freelander: Also known as the LR 2, it hit the ground running in 1988. The first LR to be an instant hit, and it has maintained a strong following, especially in Europe. It should have been released sooner but the Rover Group at the time didn't allocate the necessary funds to do so, being somewhat cash strapped as it was. Over its life, it only came in two series and has been replaced in 2015 by the Discovery Sport. If you count the latter as a different vehicle (as I do), then it is the first LR to be discontinued. About an average 57,000 vehicles were made each year, just falling short of a million units.

Range Rover: When LR mulled over a second vehicle for the brand, building a utility vehicle with an upmarket side to it was a bold move. Initial production number suggest it took a few years to really accepted. It is now selling better than ever! Some of the latter figures are rounded because they are included with RR Sport when released. I have based them on sales figures in order to separate them. Now in its 4th series, 20,000 p.a. have been made over a 43 year period.

Range Rover Sport: As the name suggests this is the sportier version of the above. The first series was based on the Discovery chassis, not the Range Rover as the name would suggest. The second series now in production is RR based, with aluminium being used extensively to improve efficiency. The new series has sent sales to new heights in 2014. Well over 50,000 units have been produced each year on average.

Evoque: This compact SUV is the least produced in total of the range being the newest. It is less than four years old as of the end of 2014. Still, it already has exceeded 400,000 units produced and one would expect it will be the fastest LR vehicle to reach one million sales. It has recently been made in China and that is not included in the data. Annual production 116,000 p.a.

YearEvoqueRR SportRange RvDiscoveryFreelanderDefenderTotal
Prior-----656,577656,577
1970-----47,53847,538
1971--2,633--56,70359,336
1972--5,510--52,44557,955
1973--6,519--49,72456,243
1974--8,604--45,16953,773
1975--10,516--52,68163,197
1976--12,207--48,51260,719
1977--9,667--41,45251,119
1978--11,240--46,17257,412
1979--11,373--42,93654,309
1980--9,708--33,69743,405
1981--10,441--20,99431,435
1982--13,255--28,38441,639
1983--12,182--22,47334,655
1984--11,897--25,56237,459
1985--14,212--31,04645,258
1986--14,486--19,19533,681
1987--20,778--20,47541,253
1988--24,021--22,22946,250
1989--28,5073,296-23,43755,240
1990--24,19423,067-21,21068,471
1991--16,41219,261-18,91554,588
1992--15,33424,312-17,41657,062
1993--14,78035,744-17,48268,006
1994--17,25954,499-22,26594,023
1995--29,62969,904-27,600127,133
1996--30,50666,388-31,724128,618
1997--30,45159,0533,50336,169129,176
1998--27,50948,79960,57731,704168,589
1999--17,95954,80169,18624,155166,101
2000--18,47756,36471,39129,376175,608
2001--13,79041,78871,85925,364152,801
2002--27,49743,03072,04029,555172,122
2003--31,30545,04358,91526,912162,175
2004--33,73241,66861,21527,239163,854
2005-39,29327,75956,15941,34023,075187,626
2006-58,10828,30850,63327,68624,642189,377
2007-60,99030,08843,91976,33523,392234,724
2008-45,60223,81235,03559,13725,881189,467
2009-30,06414,37420,98235,40515,899116,724
2010-47,00225,00039,00252,66817,605181,277
201140,21255,82930,00045,74248,75320,563241,099
2012112,33156,93528,00045,16152,99316,328311,748
2013127,30259,10145,00042,90757,61818,513350,441
2014126,70786,24155,00050,63148,04919,126385,754
Total406,552539,165893,9311,117,188968,6701,979,5114,378,054
Avg116,15853,91720,55044,68856,98129,76765,835
YearEvoqueRR SportRange RvDiscoveryFreelanderDefenderTotal

Data source: Various (and thanked very much for their contribution).

Summary: The Defender is about to end production in the UK, I assume to recommence somewhere like India and sold where it still can be. A new model will come but this is an impossible act to follow, so the best thing to do is forget its forbear and look at it a new model. The Discovery Sport (below) will be a winner and in my estimation it is the best all round vehicle available today (it would happily sit in my garage). LR production will soon reach 5 million units. What an amazing company LR is.

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