Monday, 29 May 2017

Lotus Production By Model 1973-2014

The Europa S 2006-09. It is a fine looking car! 

Since 1973, 65,000 Lotus sports cars have been made. The data below has come from different sources so as long as they are accurate - and I believe they are - then 65k it is. This excludes cars made for GM (mostly between 2009-11 / c. 6,900) and Tesla (mainly from 2001-04 / c. 2,500). Production has bounced around a fair bit with the Elise being the 'bread and butter' model in recent times. Including GM and Tesla cars, it would exceed half of total production in the nearly cars 75,000 made in the time frame below.

In recent times the the Evora has sold well, as too the Exige. However the recent Europa didn't go so well and it probably was too soft for Lotus buyers. It was a better car than production numbers would indicate. The fact that it wasn't sold in North America affected volume greatly. Earlier on in the 70's and 80's it was the Esprit was the backbone of sales. The Elan and Elite were also successful.

YrExigeEliseEvoraEuroEspritElanExcelEclatEliteCorrTotal
73-----916-
6
922
74-----137-
687
824
75-------20459
479
76----134--341451
926
77----580--280210
1,070
78----553-
354293
1,200
79----474-
281276-1,031
80----137--121125-383
81----301--3114-1345
82----365--162113541
83----427--214-1642
84----522--315--837
85----451-130232--813
86----454-249---703
87----462-337---799
88----1,056-244--21,302
89----877-183---1,060
90----7791,275113---252,142
91----1252,06081---262,240
92----178-107--406691
93----320-----320
94----368342----710
95----385458----843
96-425--319-----744
97-2,155--279-----2,434
98-3,032--301-----3,333
99-3,164--210-----3,374
00-1,800--222----3402,362
01-1,917--101-----2,018
02-2,369--157-----2,526
0331,609--119-----1,731
045222,674--16-----3,212
058104,243--------5,053
061,2911,574-197------3,062
071,0941,357-179------2,630
086191,439-48------2,106
0941080237828------1,618
105149211,1726------2,613
11153593713-------1,459
1247516480-------1,043
13477417475-------1,369
14624617251-------1,492
Tot6,56431,6243,46945810,6725,1881,4442,3512,52271065,002
YrExigeEliseEvoraEuroEspritElanExcelEclatEliteCorrTotal

The company is being run more professionally now, with a clear yet realistic focus. The Evora 400 is on its way and will help nicely. The new CEO Jean-Marc Gales is doing a fantastic job getting Lotus sorted by all accounts. The goal is 3,000 cars p.a. and stopping the losses the company was running up. An SUV would be a money spinner but not feasible financially to do alone. Can they get a Jaguar F-Pace made for them with some cosmetic treatment to differentiate? Worth trying.
All I can say is the Esprit must have had a powerful heater

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