Tuesday, 23 May 2017

Mitsubishi Worldwide Prod Car/LCV By Nation : 2011-14

A lot rides on the Outlander's shoulders

The 19th largest car producer is very much a made in Asia brand. It used to share a plant in the Netherlands with Volvo but found going it alone too much and closed that. It also had a plant in common with Chrysler in the US but now that it tries to keep it going without a partner is again not cost effective, so the US plant is to go as well.

That will leave virtually all capacity in Asia. That isn't a disaster but will work against the company being a global success. There are benefits to having factories in a region that you want to be a big selling car maker. Countries such as Thailand will be an important part of the picture as an exporting hub.

However, Mitsubishi is a stand alone car maker and its hard to see where it goes from here. Maybe Asia/Pacific will be enough to keep it viable with marginal presence in other regions. Only 1.5% of all cars/LCVs made is challenging for profitability in this cash hungry, volume driven industry.

11121314Nation2011201220132014%
1111Japan600,164512,873578,329639,67350.7
2222Thailand209,003356,750357,627323,27325.6
3753China109,46321,52761,89175,5646.0
7634USA37,14536,97467,34469,1735.5
4345Indonesia53,31662,86063,48058,9864.7
5576Taiwan50,08840,64435,88637,5453.0
6467Brazil37,35040,95039,09026,7302.1
9988Philippines12,77813,45513,72216,4831.3
--99Russia

3,7839,4530.7
13101010India4978101,9801,3800.1
--1311Venezuela

4229180.1
12111212Vietnam6026016018710.1
10121113Tunisia1,8603001,5605400.0
-131414Bangladesh1761625360.0
88--Netherland23,80819,516
11---RSA778






Total1,136,8521,107,4361,225,8771,261,1251.5

Data source: OICA.

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