Tuesday, 30 May 2017

Sweden Car Sales By Brand : 1990-94

The 940 came along  in 1990 (Photo Volvo)

The Swedish economy went into a decline and car sales were badly affected. Buyers desert showrooms when confidence is undermined by uncertainty, not to mention the effect of job losses. The peak of 344,000 sales in 1988 was reduced by 1993 to just 124,000. Thereafter sales improved again and quite quickly.

In the period below, Volvo increased its share from 20 to 27%, quite an achievement. Some makes crumbled in this difficult time. It seems Japanese brands did worse that European ones. 


Brand19901991199219931994

Volvo47,59937,90435,80333,05642,757

Ford23,38918,59714,84212,49819,012

Saab19,54518,15113,88812,54217,979

VW17,56014,85312,72610,66813,459

Opel19,32312,8519,5538,24310,345

Toyota15,27513,38311,3878,8818,172

Audi10,24510,2239,1745,2897,205

Renault5,9154,9895,0613,9516,564

Peugeot7,9986,0663,2473,0084,019

Nissan10,41210,3637,1874,1103,289

Mercedes6,0673,7922,7491,8393,226

Citroën3,8943,0471,6112,3493,214

Mitsubishi9,0588,7346,8225,4093,011

Mazda12,50910,4158,4344,0332,916

BMW4,2332,3442,0171,7682,363

Chrysler7878157528371,655

Seat

5237551,573

Honda4,8972,9592,5371,3881,509

Hyundai1072,2181,1378341,204

Subaru1,344581622472779

Lada758615541541512

Suzuki2,2821,243689548468

GM US1,1161,438899531400

Fiat2,2851,0261,095312365

Alfa Romeo1,280613318128113

Daihatsu1,08849121422366

Jaguar140128544950

Porsche1631101143043

Isuzu3629331


Others310246146142107

Total229,941188,288154,173124,434156,375

Data source: ABStatistik.

All other articles in the series: 1950-541955-591960-641965-691970-74,
1975-791980-841985-891995-992000-042005-09, and 2010-14.

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