Monday, 5 June 2017

BMW Global Sales By Model : 2014

BMW managed a 9% increase for it's car division. That is a good result, and partially achieved with the release of new 'Series'. The 2-Series takes the coupé and convertible models out of the 1-Series, which caused the latter to drop in sales. However, the new 2-Series more than made up for that loss. The same thing happened with 3-Series when the same variants were spun off to form the 4-Series. Again it increased sales overall for the 3/4-Series. The Active Tourer model will add to the 2-Series volume in 2015.


1011121314Model2014%Lyr

111113 Series480,21436.8%-4%

222225 Series373,05328.6%2%

333331 Series190,03314.6%-11%

---644 Series119,5809.2%710%

444457 Series48,5193.7%-13%

----62 Series41,0383.1%new

666576 Series23,9881.8%-13%

---88i316,0521.2%n/a

55579Z10,8020.8%-16%

----10i81,7410.1%new






Total1,305,020
9%

The i3 won't change sales much but an important vehicle nevertheless

For the SUV range, the third generation X5 had a good year as expected and the newly released X4 had a partial year of sales. However, SUV sales are booming and 10% increase in sales is a bit disappointing. It shows that models that are ageing in their life cycle are soon struggling against the competition, even in this popular genre.


1011121314Model2014%Lyr

21211X1156,47130.9%-3%

42122X3150,91529.8%-4%

13333X5147,38129.1%37%

34444X630,2446.0%-18%

----5X421,6884.3%new






Total506,699
10%

Finally regional sales for the whole BMW Group. Back in 2001, Europe took 62% of all sales, now it's 43%. The big gain is in Asia going from 7.5% to 31%. China has become an important nation for sales, with nearly 22% of all sales around the globe. 






Region2014%Lyr





Europe914,60043%6%





Asia658,40031%14%





Americas482,30023%4%





Others62,7003%1%





Total2,118,000
8%

Data source: BMW.
It looks like a baby X6. Did they have to?

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