Thursday, 15 June 2017

Brazil / Argentina Brand Comparison 2014

Peugeot vende bien en Argentina

Both of these nations are part of a trade bloc named Mercosur. You wouldn't know it looking at the two car markets, such are the differences. I wonder if vehicles are included. Anyway, the basic issue is how each nation deals with cars that are imported. The figures below are for cars and light commercial vehicles. The ratio difference is 1: 5.1 so brands with a ration under 5.1 are more popular in Argentina (blue) and over that in Brazil (yellow).

Starting with Brazil, the big selling makes are made in the country. By looking down the Brazil column it becomes apparent who manufactures cars there. Those that import do so in limited numbers, such as Chinese brands.

Argentina is different because while again the big selling brands are also made there, those that don't make any scarcely exist in that nation - if at all. An increase in import duties in recent times has devastated makes such as Suzuki. It keeps most Chinese brands out also.

However Chery is more popular in Argentina than Brazil, perhaps the lack of other brands from China assisting in that. Still, sales for Chery dropped over 50% in 2014 as increased import duty did some damage. French brands are well liked in Argentina while Asian ones are more successful further north. VW is about even.


Brand Brazil Argentin Ratio

Peugeot 40,530 70,105 0.58

Iveco 3,867 2,274 1.70

smart 371 216 1.72

Citroën 53,804 28,191 1.91

Chery 9,547 3,777 2.53

Chrysler 6,933 2,572 2.70

Renault 237,197 84,315 2.81

Toyota 195,416 64,595 3.03

Ford 308,146 91,627 3.36

VW 576,596 112,034 5.15

GM 578,752 82,851 6.99

Fiat 698,179 84,657 8.25

Nissan 72,356 5,916 12.23

Honda 137,888 8,950 15.41

Subaru 1,104 70 15.77

Kia 23,789 1,405 16.93

Ssangyong 903 7 129.00

Hyundai 237,134 1,775 133.60

Mitsubishi 59,267 419 141.45

Hafei 473


Mahindra 583


Jinbei 677


Shineray 935


Troller 1,483


Lifan 5,355


Suzuki 6,043


JAC 8,416


The contrast is greater in the premium sector, where nearly all marques sell better in Brazil. I have left off some small selling brands in Brazil that don't even feature in Argentina. Mercedes probably does well in the Argentine because it is the only premium marque that makes cars there and the others that import cannot compete, ensuring market dominance to MB. BMW sales fell 85% in 2014 and Land Rover 72%.

Brand Brazil Argentin Ratio

Alfa Romeo
168 0.00

Mercedes 15,604 5,489 2.84

Ferrari 35 7 5.00

Audi 12,486 1,160 10.76

MINI 2,420 174 13.91

Porsche 758 52 14.58

Volvo 3,117 129 24.16

BMW 14,826 587 25.26

Land Rover 9,385 124 75.69

Lexus 196


Jaguar 381


Data source: Brazil ANFAVEA and ABEIVA, Argentina ACARA.

Fiat é muito popular no Brasil

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