Friday, 16 June 2017

Car Sales By Brand Liechtenstein : 2014

In this small, wealthy alpine nation German brands are the preferred choice. It is so small that car sales totalled just 1,800 in 2014, down 6% on 2013. On the one hand you could wonder why be interested in them, yet since the national statistics website goes to the trouble of publishing the data, then I am happy to pass it on.
Things of note: BMW pipped Audi to 2nd place with a big swing in its favour. SEAT leaping up the list now be 6th is quite a move and has gone from a small player to..er...a small player, but relatively speaking big in Liechtenstein. Opel and Ford both had a poor year though.

10 11 12 13 14 Make 2014 % +/-

1 1 1 1 1 VW 317 17.6% 1%

3 3 3 3 2 BMW 198 11.0% 20%

2 2 2 2 3 Audi 195 10.8% -16%

6 6 4 4 4 Mercedes 104 5.8% -10%

4 4 5 5 5 Toyota 92 5.1% -17%

29 27 23 10 6 Seat 91 5.1% 63%

9 9 7 9 7 Škoda 78 4.3% 16%

7 8 9 7 8 Opel 65 3.6% -24%

8 7 8 8 9 Renault 59 3.3% -14%

5 5 6 6 10 Ford 58 3.2% -40%

11 11 12 13 11 Mazda 55 3.1% 31%

24 14 18 11 12 Hyundai 50 2.8% -4%

19 13 21 23 13 Porsche 41 2.3% 46%

19 19 12 15 14 Land Rover 38 2.1% 6%

18 17 14 12 15 Suzuki 35 1.9% -29%

10 10 11 20 16 Nissan 31 1.7% 0%

13 15 17 24 17 Peugeot 29 1.6% 26%

22 25 25 26 18 Jeep 27 1.5% 50%

12 12 10 20 19 Subaru 26 1.4% -16%

25 24 19 24 19 Kia 26 1.4% 13%

15 20 23 17 21 Honda 24 1.3% -27%

15 20 22 13 22 Citroën 23 1.3% -45%

23 23 26 28 23 Dacia 22 1.2% 47%

19 18 20 17 23 Mitsubishi 22 1.2% -33%

14 16 16 22 25 Volvo 18 1.0% -38%

17 22 15 16 26 MINI 15 0.8% -56%

28 25 27 19 27 Fiat 11 0.6% -66%

27 32 28 26 27 smart 11 0.6% -39%

30 32 34 32 29 Ferrari 6 0.3% 50%

36 38 38 34 30 Ssangyong 5 0.3% 400%

39 34 34 30 31 Jaguar 4 0.2% -43%

32 - 34 - 31 Maserati 4 0.2% n/a

32 28 29 29 33 GM 3 0.2% -75%

34 35 38 33 33 Aston Martin 3 0.2% 50%

36 39 30 - 35 Lexus 2 0.1% n/a

36 35 33 - 35 Lamborghini 2 0.1% n/a

39 35 38 - 35 Infiniti 2 0.1% n/a






Other 8 0.3%






Total 1800
-6%

Sales data: Statistical Office of Liechtenstein.

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