Sunday, 18 June 2017

Car/LCV Sales By Brand Taiwan : 2014 (includes sales by model)

A car on many people's wish list

The chart below is less than what you would call comprehensive, but it does give an idea of vehicle sales in Taiwan. You may not be surprised to know that there is duty on imported cars, so locally manufactured vehicles can compete. Having said that, the industry isn't that large and imports seem quite popular.

Toyota is always top while Mitsubishi and Nissan have fought it out for second for many years. The other local car makers are Ford/Mazda, Honda, Luxgen and Hyundai. Luxgen is a local company owned by the same company that handles Nissan in Taiwan.


10 11 12 13 14 Make 2014 % +/-

1 1 1 1 1 Toyota 125,924 29.7% 8%

3 3 3 2 2 Nissan/Infiniti 47,741 11.3% 8%

2 2 2 3 3 Mitsubishi/Fuso 43,528 10.3% 8%

5 4 5 5 4 Ford 24,703 5.8% 2%

4 5 4 4 5 Honda 24,599 5.8% -4%

10 8 7 6 6 Mercedes 19,309 4.6% 15%

11 11 10 8 7 BMW 16,930 4.0% 17%

7 9 12 12 8 Luxgen 16,702 3.9% 129%

8 7 6 7 9 Hyundai 15,906 3.8% 9%

6 6 9 9 10 Mazda 15,019 3.5% 14%

9 10 8 11 11 VW 13,472 3.2% 34%


12 11 10 12 Lexus 13,317 3.1% 24%

13 14 16 13 13 Suzuki 5,859 1.4% 14%

16 19 19 16 14 Subaru 5,625 1.3% 43%

15 16 15 15 15 Audi 4,927 1.2% 20%

14 15 14 14 16 Volvo 4,783 1.1% 10%

18 18 18 18 17 Porsche 3,263 0.8% 52%






Others 22,222







Total 423,829
15%

Land Rover 473 52%
Some luxury sales I managed to find show
Maserati 354 240%
a small but thriving business exists for these
Jaguar 162 46%
exotic marques. They seemed to have had
Bentley 114 9%
sizable increases in sales for 2014.
Ferrari 66 -20%

Mclaren 46 44%
Maserati in particular did well but Land Rover
Lamborghini 42 45%
and Jaguar are on the up. Even very exclusive
Rolls Royce 40 33%
makes such as Mclaren and Lamborghini are
Aston Martin 35 9%
doing well. Clearly wealthy Taiwanese want
Alfa Romeo 13 550%
to enjoy quality motoring.
Lotus 11 -15%



Local models are Local Models

separated from 1 Toyota Corolla 44,753

imports in Taiwan 2 Nissan Tiida 15,919

as they are in 3 Toyota Wish 15,486

Asia generally. 4 Nissan Sentra 13,330

Toyota dominate 5 Toyota Yaris 13,156

the domestic 6 Toyota Vios 12,719

side of things 7 Honda C-RV 12,478

five out the top 8 Ford Focus 12,395

ten placings. 9 Toyota Camry 10,910


10 Nissan Livina 9,613

On the import side Local Models

a few European 1 Toyota RAV4 16,714

cars manage to 2 Mercedes E-Class 5,467

make the list. As 3 Mercedes C-Class 4,837

usual they are 4 BMW 5 Series 4,219

premium models 5 Subaru Forester 3,846

from Germany 6 BMW 3 Series 3,578

that lead in this 7 Lexus ES 3,122

area. Lexus is 8 Lexus RX 3,043

also popular and 9 Mazda CX-5 3,002

has success too. 10 VW Tiguan 2,744

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