Wednesday, 14 June 2017

Croatia / Serbia Brand Comparison 2014

It's all uphill for Fiat in Croatia, but not so Serbia

Two close nations who have never got on as far as I know. Croatia is the larger market, with the ratio of 1:1.7 or 100 sales in Serbia to 173 in Croatia. Using that difference to find where brands are more popular, yellow signifies greater popularity in Serbia and blue Croatia.

First up, one extreme is how Fiat is massively preferred in Serbia. That isn't surprising considering Fiat has a factory there. In addition, a local brand FAS makes a Fiat under licence and that I have combined with other Fiat sales. At the other extreme, Peugeot and Citroën sell well in Croatia but almost ignored in Serbia. VW is easily the best seller in Croatia but 4th in Serbia. With Lada, Dacia and Škoda all selling in larger numbers in Serbia shows that nation has a stronger leaning to Eastern Europe.


Brand Croatia Serbia Ratio

Lada 14 317 0.0

Fiat 591 2,859 0.2

Lancia 21 35 0.6

Dacia 1,018 1,352 0.8

Jeep 46 60 0.8

Honda 253 315 0.8

Škoda 3,315 3,377 1.0

Hyundai 1,626 1,613 1.0

Kia 1,218 843 1.4

Toyota 1,516 995 1.5

Suzuki 540 329 1.6

Subaru 46 28 1.6

Ford 1,754 1,054 1.7

Chevrolet 217 129 1.7

Renault 2,147 1,020 2.1

Nissan 982 380 2.6

VW 5,472 1,882 2.9

Mitsubishi 208 70 3.0

Opel 3,761 1,049 3.6

Mazda 1,059 263 4.0

Seat 715 140 5.1

smart 51 5 10.2

Peugeot 2,266 153 14.8

Citroën 1,964 129 15.2

Not many marques to consider for the premium brands. Overall a massive leaning to Croatia, with only two small selling makes in the Serb side. MINI is about even. Mercedes refuses to release sales data for Serbia so I couldn't include that brand. MB does that where it can and I don't get it.

Brand Croatia Serbia Ratio

Porsche 24 67 0.4

Land Rover 34 73 0.5

MINI 109 63 1.7

Alfa Romeo 47 25 1.9

Audi 1,156 588 2.0

BMW 902 382 2.4

Volvo 176 72 2.4

Data source: Autonet Croatia and Vrele Gume Serbia.

Peugeot is all at sea in Serbia but on solid ground in Croatia

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