Thursday, 15 June 2017

Denmark / Norway Brand Comparison 2014

Test drive my hybrid! 

Denmark outsells Norway with cars/LCVs by a ratio of 1: 1.51 or 100 to 151 units. In the list below blue reflects cars more popular in Norway while yellow Denmark. Anything under 151 goes to Norway, over to Denmark.  So what does the comparison highlight? First just to mention that while both sets of figures include light commercial vehicles, more of such vehicles are in the Denmark figures.

Mainstream cars: Norway does not do SEAT, while they sell quite well in Denmark. Mitsubishi and Toyota do hybrid models and that will help sales in Norway for those brands. The picture above is a billboard advertisement encouraging Toyota hybrid owners to let other people test drive their car for free!

In Denmark, Hyindai Kia and French makes all do better, as do Ford and Opel. With Chevrolet and Dacia very much on the side of the Danes, that would indicate their budget pricing appeals in a nation that heavily taxes cars. In fact the Chev figure would have been much more biased but for a massive spike in sales in Norway and a slump in Denmark as the brand is pulled from Europe.


Brand Denmark Norway Ratio

Subaru 220 2,478 0.09

Chrysler 34 208 0.16

Mitsubishi 2,367 5,238 0.45

Mazda 4,166 6,119 0.68

Toyota 14,789 16,000 0.92

Honda 2,081 2,127 0.98

Nissan 9,033 9,192 0.98

VW 27,625 21,659 1.28

Škoda 13,326 7,451 1.79

Suzuki 6,158 2,848 2.16

Kia 9,925 4,409 2.25

Ford 20,022 7,821 2.56

Peugeot 19,881 6,555 3.03

Opel 9,157 2,947 3.11

Hyundai 9,315 2,243 4.15

Citroën 14,556 2,751 5.29

Chevrolet 2,464 425 5.80

Renault 14,108 1,633 8.64

Fiat 5,579 381 14.64

Dacia 3,007 153 19.65

smart 248 10 24.80

Iveco 794 2 397.00

Seat 4,800 -

Premium cars: This is where the gap is huge in Norway's favour. Lexus doesn't really exist in Denmark for whatever reason. Tesla benefits from the encouragement electric cars get in Norway so that was expected. I think that Denmark pushes people to smaller cars and the likes of Porsche and Land Rover suffer accordingly.


Brand Denmark Norway Ratio

Lexus 1 792 0.00

Tesla 460 4042 0.11

Porsche 69 417 0.17

Volvo 2,223 11,325 0.20

Land Rover 140 578 0.24

Maserati 7 19 0.37

BMW 4,307 9,602 0.45

MINI 546 940 0.58

Audi 7,019 7,077 0.99

Ferrari 2 2 1.00

Jaguar 54 49 1.10

Mercedes 8,612 6,603 1.30

Alfa Romeo 175 84 2.08

Data source: Danske Bilimportører and Opplysningsrådet for Veitrafikken AS.

Danmark siger ja, Norge sier nei to SEAT

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