Thursday, 15 June 2017

France / Italy Mainstream Brand Comparison 2014

Fiat a clear winner in Italy as expected

For every car they sold in Italy during 2014, 1.32 went out the showroom doors in France. That ratio is used in the list below to determine which brands are the more popular in those two nations. Yellow is when cars are more popular in Italy and blue France. Data comes from the CCFA and UNRAE.

Why are more brands popular in Italy? Because the French have a very strong bias toward the three main French brands. Italy doesn't have such a strong presence in that area of mass market brands, with just Fiat as a large selling local. With Dacia French owned too, the level of support for French cars is huge.

Ford and GM Opel are identical in their ratio split between the countries. Considering the French leaning to domestic offerings, Nissan and Honda are two Japanese brands that do get good French support, although in Honda's case, the sales are low for both nations.


Brand France Italy Diff

Lancia 6,105 55,483 0.11

Fiat 45,738 281,582 0.16

Jeep 2,783 11,334 0.25

smart 4,149 15,863 0.26

Subaru 731 2,649 0.28

Ssangyong 344 1,096 0.31

Hyundai 17,165 41,747 0.41

Chevrolet 4,185 7,095 0.59

Opel 61,246 75,626 0.81

Ford 75,090 91,541 0.82

Kia 28,186 32,714 0.86

Suzuki 15,000 15,926 0.94

Mitsubishi 3,496 3,492 1.00

Toyota 66,775 60,780 1.10

Mazda 6,062 5,459 1.11

VW 139,554 110,227 1.27

Nissan 68,072 48,489 1.40

Škoda 20,412 13,165 1.55

Honda 7,091 4,390 1.62

Seat 21,090 12,553 1.68

Dacia 102,519 38,087 2.69

Peugeot 305,015 71,307 4.28

Renault 353,906 81,431 4.35

Citroën 231,131 53,091 4.35

Renault captures a strong following a home

No comments:

Post a Comment

Labels

Tags

Indian Off-Roading

Car Magnetic SunShades Cheapest Rate Online