Friday, 30 June 2017

Italy Top 4 Brands : 1990-99


Opel Corsa a strong seller in Italy
Moving into the 1990s with a new data supplier, we see that Fiat is alone as the only local brand now in the top 4. The big winner was GM's Opel brand as it came from nowhere to be the second largest brand. Ford and VW had their moments but GM finished ahead for the decade.

The extreme right column shows the top 4 market share and one has to say the trend in other places held true here. The top brands have been unable to hold their share as import duties were abolished within Europe and makes from Asia entered the picture.

The Ford Fiesta likewise

Fiat slipped away noticeably at the end, but still had a good lead over everyone else. The chart below shows sales in thousands with market share under the '%' symbol.


Yr1stSales%2ndSales%3rdSales%4thSales%%

1990Fiat83536VW1888Ford1798Ren152759

1991Fiat71332Ford25311VW1999Ren181860

1992Fiat75432Ford25611VW25211Ren180861

1993Fiat54432Ford17410VW1398Ren123758

1994Fiat57834Ford1569GM1268Ren118758

1995Fiat56933Ford1499GM1348VW130757

1996Fiat56533Ford1579GM1368VW125757

1997Fiat79333Ford2229GM2038Ren167758

1998Fiat68129GM2119Ford1868Ren179853

1999Fiat61927GM2049VW1858Ren181851

For other years, simply click on the year: 1960-69, 1970-79, 1980-89,
and 2000-2013.

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