Friday, 30 June 2017

Italy Top 4 Brands : 2000-13


The Fiat 500L is selling well

In the final in this series going back to 1960, we have seen the massive lead of Fiat fall to more reasonable levels. It still is the main brand in its home nation. Fiat had over 76% in 1960, with 291,000 sales. The sales are not that different but the market share is very different.

Of the others, GM has gradually slipped in this decade and a bit, and may not be in the top 4 for 2014. Either Renault and Peugeot are likely to replace GM. Ford is now slipping in Italy, but VW is now well established as number two.

The Lacia Ypsilon is to be the only model for the marque.

The extreme right column shows that the top 4 are down to about 40% of the total market. That is a long way from 1960, when they had 95%! Fiat will always be top, but by how much lead is the question.


Yr1stSales%2ndSales%3rdSales%4thSales%%

2000Fiat62626GM2068VW1848Ford181749

2001Fiat61926GM2129Ford1868VW182850

2002Fiat51222GM1878Ford1878VW170746

2003Fiat46020Ford1979Ren1677GM165744

2004Fiat46420Ford1828GM1677Ren158743

2005Fiat46421GM1698Ford1657VW145642

2006Fiat54423Ford1798GM1637VW151645

2007Fiat60424Ford2008GM1777VW153645

2008Fiat54225Ford1708GM1437VW138646

2009Fiat54925Ford21110GM1276VW126647

2010Fiat45023Ford1829VW1367GM127646

2011Fiat36321Ford1478VW1398GM117744

2012Fiat29321VW1148Ford997GM79642

2013Fiat27721VW1058Ford877GM71541

For other years, simply click on the year: 1960-69, 1970-79, 1980-89,
and 1990-1999,

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