Friday, 16 June 2017

Jaguar Sales By Model Canada : 1996-2014

Much of what was written about the USA and Jaguar applies here too because the US and Canada are treated as one market by car companies. Sales took a jump in 2013 with the introduction of awd for the XF and XJ, an important feature for a cold climate.


The X-Type did well for seven years and over 5,000 were sold in total. However, with no replacement model Jaguar's total sales fell away.

The S-type was also popular especially just after it was released but as is often the case with cars with a retro style, it soon became just a niche model. Still, nearly 5,000 were sold.

The XK was the best selling model for Jaguar in 2007, which surprised me for a sports car. As the XK started in 2006, this list represents total sales of the model in Canada. It looks like it will just fall short of 2,500 sales as it ends its run in 2015.


The F-Type hasn't been around for long but it is already a strong seller. It achieved over 30% of total sales for 2014. It will be interesting to see how it goes in 2015 as normal cyclical patterns would suggest it will slow from now on.

Stretching back to 1968, the XJ has been a winner over those years. As people turn away from large executive cars, it's future as a saloon car may depend on Asia, where such a model style is still popular. It does actually sell quite well in North America. A mid-life make over later in 2015 will give sales a boost.

The XF is doing fine for a car that has been around for a while. A new model is coming out late in 2015, which will be lighter and slightly bigger. I'm picking it will be a success in Canada, where bigger does better.


Year XF XJ F-Type XK S-Type X-Type Total

1996 - 859 - 192 - - 1,051

1997 - 664 - 356 - - 1,020

1998 - 1,001 - 292 - - 1,293

1999 - 749 - 265 686 - 1,700

2000 - 718 - 355 1,250 - 2,323

2001 - 498 - 226 1,120 617 2,461

2002 - 310 - 188 745 1,313 2,556

2003 - 438 - 140 607 1,181 2,366

2004 - 358 - 91 416 886 1,751

2005 - 250 - 83 281 586 1,200

2006 - 193 - 200 199 351 943

2007 - 156 - 242 132 208 738

2008 536 133 - 148 32 80 929

2009 604 77 - 123 - - 804

2010 449 189 - 117 - - 755

2011 401 227 - 148 - - 776

2012 344 178 - 122 - - 644

2013 604 336 229 84 - - 1,253

2014 567 351 457 85 - - 1,460

Total 3,505 4,412 686 2,352 4,782 5,222 20,959

With the XE coming in 2015, things must be busy at Jaguar Cars. The F-Pace SUV will follow in 2016 as well so sales could soon surpass the 2002 record.

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