Thursday, 29 June 2017

Kia Global SUV/MPV Sales By Model : 1994-2013

Having gone through Kia car sales previously, we now look at SUVs and MPVs. The percentage figure to the right is for SUV/MPVs as compared to total Kia sales including cars. Considering the number of models shown below, the percentage of all Kia sales isn't that high.

Sportage: This compact SUV started in 1993 and is still going with the same name! The first model amazingly shared a platform with the Mazda Bongo van. They are currently  manufactured in Korea, China and Slovakia.

The first Sportage

Sorento: Going up a size from the Sportage, it was first released in 2002. Manufacture is in Korea and the USA.

Soul: This compact MPV type of vehicle sells surprisingly well. Made in Korea and China, it is ideal as a city car.

Carens: A more traditional MPV, the Carens combined with the similar Carstar in early years doesn't sell as well as it once did. Names such as Rondo and X-Trek have also been attached to it. I think it deserves to do better.

Carnival: The minivan also known as the Sedona, has been around for a while now.

Venga: It is a mini MPV similar to the Hyundai i20. Initially built in the Hyundai Czech Rep facility, it was then switched to the Kia plant in Slovakia.

The European Kia. Well styled but not a great drive

Ray: An electric mini MPV has been given a man's name to identify it. It also includes models powered by petrol and petrol/LPG.

Retona/Mohave: Two SUVs share this column purely due to width constraint. The Retona was a Jeep vehicle which was sold by the company Asia Motors as the Rocsta, but was absorbed into Kia in 1998 and given a new name. Sales were from 1998 to 2003. The Mohave or Borrego is a mid sized SUV that commenced sales in 2008. It wasn't successful and is now only sold in a relatively few places.

YrSportSorenSoulCarenCarniVengRayMo/ReS/MVTot%
9426.8-------273947
9536.9-------374528
9645.6-------465139
9764.1-------6446614
9851.0---33.3--1.78628231
9993.6--75.389.7--11.927161944
00112.7--129.897.0--10.635079444
0176.8--76.9132.3--5.429178740
0233.294.8-79.3155.4--3.136677847
033.7161.6-70.2145.8--1.238378749
0450.1171.1-45.4142.8---40995843
05160.7162.1-42.2116.4---481110544
06157.1136.8-77.7108.6---480114242
07176.398.1-112.791.3---478126638
08190.669.419.384.962.5--37.3464131235
09158.358.6119.344.850.45.0-12.8449145931
10246.5237.8172.042.955.949.3-15.8820197442
11385.7273.8177.941.261.238.74.118.11001235443
12414.2245.3166.829.255.335.143.917.01007262238
13452.7231.2164.462.348.829.827.415.81032271038

Data source: Thanks to Hyundai Group. (Modified 02.09.14)


With the big move to SUVs, I'm surprised they only have two, forgetting the Mohave. The Venga and Ray are low volume. The Carnival sells well below its peak now. So the SUV/MPV side of Kia has not been as successful as the car side of the brand for the last ten years. 

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