Thursday, 15 June 2017

Russia / Poland Mainstream Brand Comparison 2014

Fiat is so much more popular in Poland

These two nations were once part of the Eastern Bloc and are in close proximity. You would expect similarity in car purchasing too no doubt. Before answering that, just to note the difference in size of the markets is 1:6.7, or put another way for every 100 cars/LCVs sold in Poland 669 were in Russia. So any cars that are under that ratio are favoured in Poland (pale blue), while preference in Russia is for a make with 6.7 or higher (yellow).

What we see are two very difference car markets. Poles buy more Italian vehicles by far. In fact all European brands do better in Poland. The only brands that are stronger in Russia are Asian and Chevrolet, many of the Chev sales for models from Korea. Chinese brands are popular in Russia but not at all in Poland.

A couple of points to note. As Renault models sold in Russia are mainly Dacia cars, I have combined those brands for Polish total. As Datsun have just started in Russia and are not sold in Poland, I combined those sales with Nissan for Russia.


Brand Russia Poland Ratio

Iveco
2,046

Lancia
552

Seat 1,641 5,532 0.3

Fiat 8,102 18,609 0.4

Peugeot 21,102 16,932 1.2

Citroën 20,075 13,333 1.5

Škoda 84,437 44,243 1.9

Opel 64,985 28,029 2.3

Ford 65,966 27,466 2.4

Suzuki 19,931 5,888 3.4

Isuzu 766 212 3.6

Honda 20,655 5,497 3.8

VW 140,683 35,081 4.0

smart 368 78 4.7

Chrysler 8,377 1,677 5.0

Toyota 161,954 31,484 5.1

Renault 194,531 37,722 5.2

Mazda 50,716 7,530 6.7

Hyundai 179,631 15,661 11.5

Subaru 17,557 1,519 11.6

Kia 195,691 16,896 11.6

Mitsubishi 80,134 5,720 14.0

Nissan 173,424 11,897 14.6

Chevrolet 123,175 1,816 67.8

Ssangyong 25,010 120 208.4

Brilliance 955


Haima 1,009


BAW 1,082


Changan 1,144


FAW 2,164


Great Wall 15,005


Chery 18,139


Geely 18,828


Lifan 23,619


Daewoo 37,695


UAZ 49,844


GAZ 69,388


Lada 387,307


Data source: AEB Russia and Carmarket.com in Poland.

Nissan is especially sought after in Russia

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