Wednesday, 14 June 2017

Spain / Turkey Premium Brand Comparison 2014

Lexus is well promoted in Spain by a famous persona

Spain has more sales and the ratio is 1:1.5 or 100 cars sold in Turkey to 146 in Spain. Using the ratio, blue shades brands with greater sales in Turkey and yellow in Spain. There is quite a difference here.

Premium marques are more numerous on the side of Spain, although some big sales volume resides on the side of Turkey. The Italian makes do better in Spain, the British marques even more so. The two Japanese premium marques are totally on the Spanish side, not hard mind you when Turks don't seem to want to know them. Perhaps Lexus needs someone like Adriana Ugarte (a Spanish actress pictured) to promote the marque in Turkey.


Brand Spain Turkey Ratio

BMW 30,214 26,174 1.2

Mercedes 30,985 23,100 1.3

Volvo 8,139 6,060 1.3

Maserati 161 83 1.9

Bentley 43 21 2.0

Audi 37,715 17,809 2.1

Porsche 1,671 588 2.8

Alfa Romeo 3,071 967 3.2

Lamborghini 11 2 5.5

Ferrari 61 11 5.5

Land Rover 7,898 1,207 6.5

MINI 8,217 1,071 7.7

Jaguar 966 52 18.6

Infiniti 464 6 77.3

Lexus 3,325


Data source: ANIACAM Spain & ODD Turkey.

The most preferred premium make in Turkey

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