Wednesday, 14 June 2017

Sweden Car Sales By Brand : 1965-69

Sales that had been booming in the early 1960's slipped back in the latter part of the decade. Volvo and Saab took their places at the top while VW got overtaken by Opel/Vauxhall, both GM brands still selling in Sweden. It wasn't such a good time for Ford nor BMC, despite Rover and Leyland (Triumph) joining it. Chrysler and GM US both fell away in sales indicating the shift away from US models, which had been popular after the war.

The Saab 99 came out in 1968 and no doubt helped the brand greatly

Further down, NSU was absorbed into Audi, while Neckar, DKW and Glas all ended their sales in the nation. Likewise Rootes (Hillman) was just about finished. Things were changing and brands that were no longer so competitive were falling by the wayside. The first of the Japanese brands arrived.


Brand19651966196719681969

Volvo59,20451,15545,34855,37159,088

Saab26,07518,99924,30330,68735,015

Opel/Vauxhall47,20131,66824,46130,06329,238

VW47,31036,31522,83724,63225,347

Ford40,03723,49615,58618,01418,070

Renault6,7237,7548,41610,15911,235

Peugeot7,3947,2367,9008,22110,416

Mercedes9,9698,0097,3749,1478,471

Fiat3,7432,4623,4805,3095,821

BMC8,4276,1054,1486,1614,638

BMW2,6662,6812,9704,2784,614

Audi2481,6481,7022,4044,344

Simca2,3861,6481,6142,1642,851

DAF3462032501,0241,360

Citroën8218017129301,245

Chrysler3,1572,4721,6341,070855

Toyota336245197331735

GM US1,8131,441991713704

Moskvitch172230437778363

Jaguar237161147186270

Alfa Romeo83675385225

Skoda806357179262174

AMC25823615412391

Porsche242132855189

Rootes16020932926547

Neckar2123423
1

NSU139269296321Audi

Isuzu183238325

Glas76125452

DKW2,949441101

Leyland1,132593532BMC

Rover235334BMC


Others254213244346214

Total274,994207,977176,489213,103225,521

Data source: ABStatistik.

All other articles in the series: 1950-541955-591960-641970-741975-79,
1980-841985-891990-941995-992000-042005-09, and 2010-14.

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