Wednesday, 14 June 2017

Sweden Car Sales By Brand : 1970-74

The VW Golf arrived in 1974 and was an immediate success

The early 1970's were a time for growth in Sweden, with car sales doing well. Volvo didn't grow as fast as the market by any means but had such a lead that it kept well in front in sales. Saab was enjoying a positive spell as did VW which took third off a disappointing GM Europe. Vauxhall cars still sold here but the numbers had fallen into the hundreds by 1974. This was the last year that Ford UK provided cars in volume as the switch appears to have been made to use Germany instead from 1975.

A new feature were Japanese makes arriving and establishing themselves with success. Lada arrived as Moskvich left and Rootes made a bit of a comeback. BLMC had now absorbed just about all the UK car industry and was now struggling manage it all.


Brand19701971197219731974

Volvo53,84251,40355,95959,55656,917

Saab34,75034,10136,14237,53041,733

VW20,67423,68824,97122,08630,086

Opel/Vaux23,78121,46124,83122,02523,053

Ford14,54415,81616,50417,78719,682

Fiat5,5056,6349,10110,81914,592

Mercedes8,3558,2768,7338,05110,400

Renault11,5578,9919,4458,2019,979

Peugeot10,1658,6199,9297,8038,116

Audi3,3563,7595,4947,3848,020

Toyota1,4772,3112,9824,4226,194

BMW3,7283,2233,3922,7524,381

Citroën9141,3912,8412,7794,207

Mazda
1997592,1914,090

DAF1,2915927621,1314,043

Datsun38032,4103,5943,528

BLMC4,9633,1673,1613,0613,234

Simca2,2371,7741,8801,8483,158

Alfa Romeo2622722576631,311

Lada

9263756

Honda



598

Škoda130295312361476

Rootes312322414

Chrysler546245306517412

GM US560405404365365

Moskvich259241116122

Others406302156199382

Total203,308197,969220,858225,722260,129

Data source: ABStatistik.

All other articles in the series: 1950-541955-591960-641965-691975-79,
1980-841985-891990-941995-992000-042005-09, and 2010-14.

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