Friday, 30 June 2017

Sweden Top 4 Brands : 1970-79


Julie Andrews discovers the Volvo 244. Quite an ugly car

The 1979s was a steady time for the top 4. The two local makes took charge, taking about 40% of the total sales. Ford, GM and VW were left fighting it out for the other two spots. The top 4's share of the total is shown at the extreme right of the chart, which remained stable.

A success story at this time in Sweden was Mazda. They entered the market in 1971 and was the 6th best selling brand by 1979. Nissan also entered around the same year and were 12th by decade's end. Japanese brands were making inroads during the 1970s.

The Saab 900. More stylish than the Volvo I must say

Total sales started the decade at 203,300 and finished at 215,300. A peak of 312,900 sales came in 1976. The chart below shows sales in thousands.

Yr1stSales%2ndSales%3rdSales%4thSales%%
1970Vol53.826Saab34.817Opel23.812VW20.71065
1971Vol51.426Saab34.117VW23.712Opel21.51166
1972Vol56.025Saab36.116VW25.011Opel24.81164
1973Vol59.626Saab37.517VW22.110Opel221063
1974Vol56.922Saab41.716VW30.112Opel23.1958
1975Vol58.120Saab44.316VW31.911Ford25.3956
1976Vol75.424Saab39.513Ford31.910Opel31.11057
1977Vol55.723Saab29.712Ford26.111VW22.8956
1978Vol49.825Saab27.414Ford22.011Opel18.0958
1979Vol55.826Saab29.814Ford22.811Opel22.11066

Thanks to BilSweden for the data.

For others in the series, please click on the years: 2000-13, 1990-99, 1980-89,
1960-69, and 1950-59.

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