Friday, 30 June 2017

Sweden Top 4 Brands : 1980-89


1982 Volvo 345.  The 300 series ran from 1976-91

While Volvo remained the most popular choice for Swedish car buyers in the 1980's, Saab was starting to struggle holding second place. Ford came back with a vengeance, and Opel remained a strong seller. VW fell from grace in this period.

The low point of this period was 1981 when there were 188,500 sales for the total market. It then peaked in 1988 with 344,000 sales. Sweden had a financial boom during this time, causing the sales spike. A economic meltdown in the 1990's caused a slump in car sales, which you will see in the 1990's top 4 chart.

One point of note is the share the top 4 held. The extreme right column shows a drop for these to 47% by the decade's end. All of the top 4 had lost share. Below sales are in thousands with a decimal place for hundreds.

Yr1stSales%2ndSales%3rdSales%4thSales%%
1980Vol50.526Saab27.614VW18.710Opel17.5959
1981Vol49.826Saab26.714Ford21.111VW20.01162
1982Vol57.526Saab30.614Ford22.410Opel22.21061
1983Vol62.029Saab29.313Ford21.610Opel20.81062
1984Vol62.527Saab29.613Ford25.511Opel22.01060
1985Vol71.127Ford28.611Saab27.410Opel26.81059
1986Vol64.624Ford29.911Saab29.611Opel24.3955
1987Vol72.523Ford34.311Opel31.110Saab30.21053
1988Vol74.622Ford35.910Opel28.98Saab27.1848
1989Vol66.622Ford28.69Saab25.88Opel24.8847

1998 Opel Kadet

Thanks to BilSweden for the data.

For others in the series, please click on the years: 2000-13, 1990-99, 1970-79,
1960-69, and 1950-59.

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