Tuesday, 27 June 2017

UK Car Sales By Brand : 1995-99

The 1995 Rover 200 was a nice looker and it still is

This five year period changed direction of the UK car market drastically. Ford had 21.1% share in 1994, but only 17.7% in 1999. Vauxhall from 16.6% to 13.3%. The big one however was the Rover brand going from 10.9% to 5.0% share! Sales dropped over 100,000!!

BMW bought the Rover group in 1994, when it had become profitable. It presided over a sudden swing to big losses and a market share slump to less than half in five short years!!!! Losing Honda (as a partner to share costs with) seems to have been the big change. Rover was too small to carry the expense of building new cars alone, but BMW didn't seem interested in finding a new partner for Rover after Honda's hasty departure. A serious error that hurt all involved. BMW plowed ahead with a replacement for the 45 model, the cost carried alone by Rover's modest sales volume. No wonder Rover plunged into big losses.

Renault and especially VW were big winners at the time. The three premium German marques were also making large sales gains, while Volvo lost ground to them. The German brands were coming.

95 96 97 98 99 Make 1995 1996 1997 1998 1999
1 1 1 1 1 Ford 410,722 396,986 396,353 403,717 387,985
2 2 2 2 2 Vauxhall 294,131 283,989 294,550 282,560 291,598
4 4 4 3 3 Peugeot 143,321 153,242 167,472 181,564 180,676
5 5 5 4 4 Renault 120,485 132,374 159,235 180,319 165,144
7 6 6 6 5 Volkswagen 81,656 114,084 119,767 128,421 154,610
3 3 3 5 6 Rover 211,824 198,702 194,702 160,323 110,122
6 7 7 7 7 Nissan 91,972 93,408 96,172 101,430 94,994
11 10 10 9 8 Toyota 52,310 58,491 70,411 79,298 77,799
9 8 8 8 9 Fiat 70,828 85,948 88,328 92,256 77,080
8 9 9 10 10 Citroen 80,241 76,485 79,527 76,652 72,286
10 11 11 11 11 BMW 55,034 56,840 63,734 64,160 70,932
12 12 12 12 12 Honda 45,772 50,076 55,612 61,048 65,290
14 13 13 13 13 Mercedes 32,694 35,813 42,530 51,973 62,368
16 15 15 14 14 Audi 25,555 30,327 35,524 40,906 40,615
13 14 14 15 15 Volvo 39,654 33,737 40,485 37,585 39,217
15 17 18 16 16 Land Rover 28,183 22,956 22,560 33,596 33,221
21 18 20 17 17 Daewoo 13,169 21,438 21,822 30,449 32,544
19 19 17 19 18 Hyundai 13,948 18,959 25,567 28,608 28,150
17 16 16 18 19 Mazda 16,291 24,273 31,293 29,962 24,540
20 22 25 22 20 Suzuki 13,817 14,195 14,359 19,309 22,034
18 24 24 21 21 Skoda 13,111 13,017 15,750 20,564 21,738
24 20 19 20 22 Mitsubishi 10,823 16,383 22,130 20,938 17,454
23 23 22 24 23 Seat 11,049 13,830 16,753 18,647 17,352
22 21 23 23 24 Saab 11,534 14,886 16,688 19,220 16,909
26 27 27 26 25 Jaguar 8,727 8,401 9,507 11,658 15,483
28 25 21 25 26 Chrysler 5,883 11,624 17,519 16,355 13,682
29 28 28 27 27 Subaru 4,616 5,753 8,162 10,444 11,280
32 29 30 29 28 Alfa Romeo 2,870 5,714 5,896 8,908 9,938
31 32 29 28 29 Daihatsu 3,378 3,536 6,574 9,214 9,381
33 34 34 32 30 Lexus 2,074 2,012 2,054 3,269 6,904
30 30 31 33 31 Kia 4,004 4,919 5,644 2,894 6,385
25 26 26 30 32 Proton 9,800 9,555 11,381 7,269 5,986
36 35 33 31 33 Porsche 1,139 1,490 2,333 3,401 3,707
34 33 32 34 34 Isuzu 1,938 2,419 2,532 2,493 2,974
39 39 36 35 35 Lotus 385 336 978 2,060 2,071


40 37 36 Perodua

156 905 965



40 37 GM US


280 581
37 37 38 38 38 RR/Bentley 493 638 878 610 422




39 Maserati



205
35 36 37 36 40 Ssangyong 1,214 1,100 894 1,251 171


39 39
Lancia

410 436
27 31 35

Lada 8,259 4,762 1,984

38 38 40

FSO 480 419



Others 1,982 2,333 1,499 2,450 2,822

Total 1,945,366 2,025,450 2,170,725 2,247,403 2,197,615

Data source: The SMMT.

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