Friday, 30 June 2017

UK Top Four Brands : 2001-2013


The Ford Fiesta shines in the UK, unlike the weather

In the late 90's, Peugeot and Renault got into the top four UK brands. However, it wasn't long before German makes elbowed them out. First VW came in, then BMW. BMW has now given way to Audi. Both Ford and GM Vauxhall has lost market share over the decades and that continued here. The extreme right column is the percentage share the top four have, and that follows the same pattern.

Going back from 1965 through to today, this series has shown the change in the UK car market. The top two were mainly stable, but below that less so. Ford has a special place in the hearts and minds of the UK car buyer, and it has earned that. It has lost market share a diversifying environment, as has Vauxhall. As for GMV, it has done well to get to where it is but I thinking VW will take second place eventually.

The GM Vauxhall Corsa is popular too

I would like to see Nissan back in the top four as they have put so much into the UK. Even Toyota and Honda have to a lesser degree. However, that scarcely matters to many UK buyers. So the UK is a big car importer and exporter.

Yr1stSales%2ndSales%3rdSales%4thSales%%
2001Ford40416GMV31013Peu2068Ren182745
2002Ford40116GMV31912Peu2098Ren195844
2003Ford37915GMV32613Ren1907Peu185742
2004Ford36714GMV32513Ren1897VW182741
2005Ford34814GMV31713VW1868Ren175742
2006Ford34415GMV30213VW1908Peu144642
2007Ford34915GMV33114VW1978Peu146643
2008Ford32315GMV29914VW1798Peu119643
2009Ford31616GMV23812VW1618Peu103541
2010Ford28014GMV24712VW1759BMW109540
2011Ford26614GMV23512VW1799BMW117641
2012Ford28214GMV23211VW1839BMW128640
2013Ford31114GMV25911VW1949Audi142640

To see the other two blogs in the series: 1965-1984, and 1985-2000.

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