Friday, 16 June 2017

Volvo Global Sales By Model : 2014

Volvo had a 9% increase in 2014, with gains in Western Europe and China. Owner Chinese car maker Geely is pushing sales in it's home nation and we can expect more to come with that. Having 52% of sales in Western Europe (up 1% of total share) shows there is a need for a broader spread. Too much dependency in one region leaves a company exposed when a downturn occurs there. China went from just over 14% of Volvo's global sales to nearly 17.5%, North America also from 14% but down to 12% and the rest from 20.3% to 18.2%. So mixed results in spreading the brand.


Region 2014 2013 +/-

West Euro 243,514 218,567 11.4%

China 81,221 61,146 32.8%

USA 56,371 61,233 -7.9%

Other 84,760 86,894 -2.5%

Total 465,866 427,840 8.9%


Now on to models. The XC60 took its total share of sales to 29.4%, with a 20.2% increase. Meanwhile the XC90 was down a quarter, but a new model has just arrived and that will affect sales positively in 2015. The C70 convertible is winding up without replacement as too the unpopular and unloved C30.


10 11 12 13 14 Model 2014 % Lyr

2 2 2 2 1 XC60 136,993 29.4% 20.2%

7 1 1 1 2 S/V60 129,600 27.8% 11.4%






V60 61,977
13.4%






S60 44,255
-28.1%






S60L 23,368
n/a

1 3 3 3 3 S/V/CC 40/50 110,899 23.8% 10.6%






V40 84,771
8.3%






V40CC 26,093
20.8%






S40 20
-89.0%






V50 15
-93.3%

3 4 4 4 4 V/XC70 56,887 12.2% 12.5%






V70 27,795
6.4%






XC70 29,092
19.1%

4 5 5 5 5 XC90 17,869 3.8% -24.9%

6 7 7 6 6 S80 12,489 2.7% 8.8%






S80 7,668 -3.6%






S80L 4,821 36.5%

8 8 8 7 7 C70 959 0.2% -83.3%

5 6 6 8 8 C30 170 0.0% -97.0%






Total 465,866
8.9%

Data source: Volvo Cars.

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