Monday, 10 July 2017

25 Years Of Land Rover Discovery


The Discovery 4. Below the I, II & III models in that order

When Discovery production started late 1989, it became the third model in the LR line up. A few years of settling in led to a growth spurt, peaking in 1995 when a record number of Discos were made. Now 25 years have passed, so I thought it appropriate to look back on the evolution of the vehicle.

The Series I ran until 1998, production amounted to 384,323 (I took 20,000 units off the 1998 figure to give to the Series II). That was a very fine effort for a new model, which took a few years to establish itself.

The Series II followed in the latter part of 1998, running to early 2004. It was similar in appearance to its predecessor, perhaps too much so.

Taking into account the shared year with LR3, (only counting 10,000 units for 2004), 271,026 vehicles were made.

The Series III/IV was a better and more modern looking looking SUV, while retaining an obvious resemblance. The Series III ran from early 2004 until 2009, when replaced by the IV, which is not in my opinion a new model but an upgrade. 414,011 have been made according to my estimation.

The total production as listed is 1,069,360 units. Bear in mind that the 2013 is an estimate, albeit a fairly accurate one. Also, the chart below shows a Discovery commercial vehicle column which is largely empty. This is because while the Discovery has had a small run of CVs, I only have a few years of numbers for them. For that reason, the CV figures are not included in the total figure mentioned above.

Now to explain the chart. Under 'Disco' is production less CVs. 'Tot Prod' is all models made that are classified as private vehicles. '% Tot' represents the percentage of Discovery production compared to the 'Tot Prod' figure. The 'D CV' shows the limited Discovery CV production data I have. Finally, 'LR CV' is production of commercial vehicles, which is not included in 'Tot Prod' figure.

The Discovery model has been a popular and successful model for LR. It seems LR wants to turn the Discovery into a range like Range Rover, making the Freelander part of that. That may be to distance it from the Defender, making that the only Land Rover model, if and when a replacement comes for that. Why can't they leave well alone?



DiscoTot Prod% TotD CVLR CV

19893,29631,80310%
23,437

199023,06747,26149%
21,210

199119,26135,67354%
18,915

199224,31239,74361%
17,626

199335,74450,52471%
17,368

199454,49971,75876%
22,240

199569,90499,53370%
27,573

199666,38896,89469%
32,582

199759,053106,92955%
36,140

199848,799149,32433%
31,704

199954,801154,32736%
24,155

200056,364159,99735%
15,611

200141,788139,00530%
13,796

200243,030155,41228%
16,710

200345,043147,54531%
14,630

200441,668149,76428%67514,090

200556,169175,87932%
11,747

200650,633175,71429%
13,663

200743,919232,62519%6202,099

200835,035185,93119%3503,536

200920,982114,59618%2152,128

201039,002182,98421%3755,931

201145,742238,23719%
2,862

201245,161305,46715%
6,281

201345,700340,29013%
6,500

All data is collected by myself and not obtained from LR. Therefore it is as accurate as I can make it, and I believe it is very close to LR official statistics, if they were available. 

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