Saturday, 15 July 2017

Car Sales By Brand Austria: 1989



Things were different in Austria in 1989. Japanese brands were stronger then than they are now. They were cheap, value for money, interesting and of course reliable. How things have changed for them. The Yen is more realistically valued, making them more expensive. They are for the most part conservative and dull. They are still reliable but the competition has made up ground in that area.

Other changes are premium brands are doing better now and the Koreans have arrived. Both Land Rover and MINI are no longer part of Rover, which has gone. However, the biggest change is how the Japanese brands have slipped back.

The first two columns are ranking for 1988 and 1999. The extreme right column is market share for '89 and the second from last column is percentage change from '88 to '89.


11
VW46,39211%16.8%
European
22
Opel33,23014%12.0%

43
Ford25,50216%9.2%
Asian
34
Mazda22,693-3%8.2%

55
Toyota19,7072%7.1%
American
66
Fiat14,57215%5.3%

87
Renault13,53626%4.9%

78
Nissan12,5809%4.6%

129
Peugeot11,28920%4.1%

910
Mitsubishi10,6233%3.8%

1011
Mercedes9,567-1%3.5%

1312
BMW9,56010%3.5%

1113
Audi8,564-11%3.1%

1414
Honda7,492-4%2.7%

1515
Citroen7,40012%2.7%

1616
Suzuki4,989-16%1.8%

1817
Volvo3,59918%1.3%

1918
Daihatsu3,20348%1.2%

1719
Subaru3,1954%1.2%

2020
Alfa Romeo1,76634%


2321
Chrysler1,526144%


2222
Seat1,33736%


2123
Lancia1,075-6%


2424
Lada99569%


2525
Saab3833%


2626
Porsche35118%


2727
MG Rover210-14%


2928
Skoda208


2829
Jaguar17713%





Others344






Total276,0659%

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