Wednesday, 26 July 2017

Car Sales France: 2011


Car sales were not strong in France, with a 2.1% slide. However, the big news was the way the big three French brands lost market share. If they are letting some of their share go to improve profitability and I assume that is the reason, then that is the right thing to do. Sales figures on paper impress, but you need to be making decent money to invest in future products. Mind you, they still hold over 50% of the market between them.

This was Renault's lowest share of the French market that I know of.

1 Renault 455,700 20.7%
2 Peugeot 369,800 16.8%
3 Citroen 323,100 14.7%
4 VW 163,600 7.4%
5 Ford 115,400 5.2%
6 Opel 94,100 4.3%
7 Dacia 89,000 4.0%
8 Nissan 71,800 3.3%
9 Toyota 67,300 3.1%
10 Audi 59,000 2.7%
11 Fiat 57,300 2.6%
12 BMW 46,300 2.1%
13 Mercedes 43,500 2.0%
14 Seat 33,300 1.5%
15 Kia 27,950 1.3%
16 Chevrolet 23,700 1.1%
17 MINI 21,700 1.0%
18 Skoda 21,200 1.0%
19 Hyundai 20,200 0.9%
20 Suzuki 19,200 0.9%
21 Alfa Rom 16,200 0.7%
22 Volvo 15,200 0.7%
23 Honda 8,800 0.4%
24 smart 6,800 0.3%
25 Mazda 6,500 0.3%
26 Mitsubishi 4,400 0.2%
27 Land Rover 4,300 0.2%
28 Lancia 4,000 0.2%
29 Chrysler 2,950 0.1%
30 Lexus 2,875 0.1%
31 Porsche 2,750 0.1%
32 Jaguar 1,000 0.0%
Others 5,350 0.2%
Total 2,204,200 -2.1%

Big Winners: Nissan (+32.7%), MINi (+20.5), Alfa (+24.5), Volvo (+28.3%) and Land Rover (+57.8%). Big Losers: Dacia (-15%), Fiat (-21.2%), Honda (-21.8%) and Mazda (-36.4%).
My guess: A continuing depressed market, and French marques to lose a bit more market share.
Source: CCFA.

Pics: www.gotbroken.com

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