Saturday, 15 July 2017

Car Sales Peugeot By Model: 2011/12


The Peugeot 3008 

Some car makers have a simple way of doing business and handling model replacements. Then there is PSA.  Nothing is simple about following how models are replaced and named. I have tries to rationalise the many models being made by Peugeot but it is complicated. I will start with a run down of what I found:

The 206 was replaced by the 207, which in turn has been replaced by the 208... except they haven't. They are all still made, which which is a very French way of doing things. The 405 started life in 1987 and is still made in Iran. I have grouped it with the 407, its modern day counterpart.

The 4007 (Mitsubishi Outlander) is now replaced by the 4008 (Mitsubishi ASX). Different sizes I know, but it is considered by Peugeot as a replacement model. The Ion is a Mitsubishi i-Miev electric car made for Peugeot.

Below are sales for 2011 and 2012, courtesy of PSA. Yellow means minus and blue plus sales:


Model20122011+/- %

206/07/08568,643742,334-23%

307/08287,248275,4974%

508121,662124,150-2%

405/407110,698273,156-59%

3008108,263134,951-20%

40879,95474,6037%

10776,35492,093-17%

807/500856,96378,659-28%

4007/0811,9947,38762%

RCZ11,11818,828-41%

3014,813
n/a

Ion2,9052,39221%

Total1,440,6151,824,050-21%

A 21% decrease is a reflection of European and French sales. Too much reliance on one region comes unstuck if that area declines. Even so, it is losing market share in Europe too. A once proud and successful brand struggles in the modern day arena. Greater co-operation with other car makers, along with tough business (not political) decisions need to be made. Sounds similar to Citroen.

The popular Peugeot 208

Data source: Thank to PSA.

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